DailyDOOH

Microsoft Advertising has created a new inventory category for SSP partnerships, called CTV Out of Home (OOH) and it would appear that Loop Media, Inc. (NYSE American: LPTV) is one of the first, if not the first, to add its inventory (restaurants, retail businesses, office buildings, doctors’ offices, airports, bars and college campuses) to the […]

Vistar Media has announced solid growth indicators through H1 of 2023. Most notably, Vistar saw continued adoption of its DOOH solutions and investment in the channel from advertisers, including the following highlights: Vistar partnered with more than 1,900 brands (61% increase YoY) and 275 different agencies (38% increase YOY) to facilitate nearly 3,800 campaigns (56% […]

Vistar Media has released a new creative advertising white paper ‘Mind the Gap: Bridging the Gap Between Technology & Creative in DOOH‘. This new resource aims to address the knowledge gap between creative and media planning teams, and how this disconnect, or “gap” represents a significant source of untapped potential for the DOOH channel. Mind […]

Vistar Media announced this their ‘nearest location’ dynamic creative use case in programmatic DOOH for brick and mortar establishments such as entertainment, retail, grocery, telecom providers, financial services, automotive and restaurants. The ‘nearest location’ use case allows brands to take their retail, shopper marketing and visitation efforts to the next level by automatically integrating details […]

This Wednesday July 12 VIOOH and Scoota are holding an online Fireside Chat at 10:30 EST (14:30 GMT) entitled ‘DOOH x Mobile: A Match Made in Advertising‘. It features: – Hannah Scott, VP of Client Services, Scoota Jem Djemal, Global New Business Director, VIOOH You can sign up here. #ff @HannahScott @Scoota @JemDjemal @VIOOH

Basis Technologies a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Place Exchange. Tyler Kelly, President, Basis Technologies told us “Digital Out-of-Home is one of the fastest-growing opportunities in digital marketing, with ubiquitous presence reaching nearly every consumer every month. The collaboration of Basis Technologies […]

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Vistar Media. The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP) which connects buyers to compelling digital signage encompassing billboards, street furniture, transit screens, […]

Place Exchange this week announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. Astral, one of Canada’s largest OOH companies, operates digital billboards, restaurant and bar displays, street furniture, and transit displays in high-traffic location. Farshad Kajouii, GM, Out of Home and Business Development […]

JCDecaux SA (Euronext Paris: DEC) in partnership with VIOOH announced this week the launch of their programmatic DOOH offering for the Brazilian market. Using the VIOOH platform, JCDecaux will be able to offer its clients effective programmatic digital out-of-home campaigns on its premium screens across Brazil, helping brands make meaningful connections with consumers and ensuring […]

Advertisers can now programmatically access Shelf Nine inventory via Place Exchange. Shelf Nine is a US-based retail media network that connects shoppers with brand messaging on screens strategically placed in retail locations, with consumers seeing ads three to four times per store visit.