Friday, January 26th, 2024
Adrian J Cotterill, Editor-in-Chief
Former vice president of digital out-of-home at Quotient, Norm Chait has joined Hivestack as their new Vice President, US SSP Sales. He brings with him an incredible background and expertise from the #OOH and #DOOH space that will help no doubt help Hivestck continue to build and scale their business across the US market.
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Tuesday, January 2nd, 2024
Adrian J Cotterill, Editor-in-Chief
In May 2023 to much fanfare Kubient, Inc. (once NasdaqCM: KBNT, KBNTW) and Adomni Inc. entered into a definitive merger agreement where Adomni would merge with and become a wholly-owned subsidiary of Kubient but it actually didn’t take that long for the deal to fall apart. On November 27, 2023 Adomni, Inc. officially cancelled the […]
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Tuesday, December 19th, 2023
Guest Contributor, Helen Miall
Earlier this year, we released our annual State of the Nation research, providing a comprehensive overview of key trends and insights in the programmatic digital out of home (prDOOH) market. This year’s report delves into the perspectives of 1,200 executives from both traditional out-of-home and digital advertising sectors across various countries, including the rapidly growing […]
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Thursday, December 14th, 2023
Adrian J Cotterill, Editor-in-Chief
Smart Outdoor, which operates a portfolio of digital out of home screens in the North East of England and Scotland, has appointed DoohClick as its ad network management partner. Smart Outdoor CEO Mark Catterall said: “To support our growth across the North and Scotland, it’s important to choose an adtech network partner that has direct […]
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Tuesday, December 12th, 2023
Adrian J Cotterill, Editor-in-Chief
Perion Network Ltd. (NASDAQ and TASE: PERI), connecting advertisers with consumers through technology across all major digital channels, has completed the acquisition of Hivestack Inc. The terms of the transaction include USD 100 million in cash paid upon closing and a three year employee retention and performance-based payment plan of up to USD 25 million. […]
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Monday, December 11th, 2023
Adrian J Cotterill, Editor-in-Chief
Craig Benner, CEO and founder of Accretive, has some predictions for what this coming year may bring. Here is what he shared with us… OOH will be recognized as a performance channel Smart marketers already know that OOH is a performance channel. In 2024, this will gain even more steam that will be made abundantly […]
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Sunday, December 10th, 2023
Adrian J Cotterill, Editor-in-Chief
Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]
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Friday, December 8th, 2023
Adrian J Cotterill, Editor-in-Chief
Former Splicky UK Sales Director Gordon Bonifacio has joined Displayce as Head of Sales as it opens an overseas office in London. With a robust background in programmatic sales spanning various digital platforms, Gordon possesses a wealth of expertise in sales strategy, business development, and international expansion, particularly in the UK market. During hos time […]
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Thursday, December 7th, 2023
Adrian J Cotterill, Editor-in-Chief
Hivestack has announced the launch of its operations in Sweden. Now for the first time, brands, agencies, omnichannel DSPs and media owners – both in the country and globally – can access the Hivestack platform and suite of solutions to plan, activate, measure and drive revenue from programmatic DOOH campaigns in Sweden. To coincide with […]
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Tuesday, December 5th, 2023
Andrew Neale
There’s a really strong focus on Retail and Retail Media Networks at our AdTECH: OOH – Europe Conference on Thursday December 7 and with one day remaining until the event itself there are now only a handful of tickets available. Why not come along and network with… Alight Media, Art Alliance, AS Watson, Billboard, Broadsign, […]
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