#AWEurope24 @DPAAglobal Europe Anniversary Events

Monday, May 13th, 2024

Adrian J Cotterill, Editor-in-Chief

This week, the DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media will be celebrating their one-year Anniversary of its dedicated UK/Europe based operations during #AWEurope24. DPAA will celebrate the occasion with two events as it continues to invest in growing DOOH by having a physical presence in the UK […]

#AWEurope24 Who Gives A S**t About Sustainability

Thursday, May 9th, 2024

Adrian J Cotterill, Editor-in-Chief

Someone mentions sustainability, and you switch off. It’s not YOUR problem; it’s overwhelming, and you don’t care about all that stuff — but to what end? Sustainability is SO MUCH BIGGER than carbon emissions and recycling. It’s people, it’s community and it’s the environment — and sustainable business growth is the future. Next week at […]