Adam Green Joins 99 Ravens

Friday, August 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Former SVP Strategy for Broadsign Adam Green has joined 99 Ravens as COO. 99 Ravens is on a mission to 100X the impact of the world’s top marketing executives. Enterprise business challenges require visionary leadership. The problem is today’s marketing leaders don’t scale. That’s why they say they have built 99 Ravens – because they […]

LDSK’s #AI Drives Jumbo’s Retail Media Success

Thursday, August 15th, 2024

Adrian J Cotterill, Editor-in-Chief

LDSK, a leading provider of intelligent media scheduling and optimization solutions for both out-of-home AND retail media markets, has let it be known its key role in renowned supermarket chain Jumbo’s significant advancement in the retail media landscape. In collaboration with First Impression, LDSK has enabled Jumbo to deliver a more dynamic and personalized in-store […]

California to Train Students & Educators in #AI

Monday, August 12th, 2024

Adrian J Cotterill, Editor-in-Chief

The State of California has announced a first-of-its-kind #AI education initiative with NVIDIA. The public-private collaboration supports the state’s goals in workforce training and economic development by giving universities, community colleges and adult education programs in California the resources to gain skills in generative AI. “AI will continue to become more advanced and more prominent […]

Reddit Acquires @Memorable_AI

Tuesday, August 6th, 2024

Adrian J Cotterill, Editor-in-Chief

Generative AI startup Memorable AI, who spoke at our ADAi Miami Conference back in April has been acquired by Reddit. Memorable AI has built technology to help advertisers find the most effective text, images and videos to use in their sponsored messages, and Reddit hopes the acquisition will improve the quality of ads on its […]

OOH-GPT Version 2 Released By @COMMBCA

Tuesday, August 6th, 2024

Adrian J Cotterill, Editor-in-Chief

COMMB has released Version 2 of OOH-GPT, an #AI-powered chatbot that provides insights into the Canadian OOH advertising landscape. Initially launched in Q4 2023, OOH-GPT’s Beta version allowed users to ask questions about OOH advertising, resulting in the development of a comprehensive FAQ document based on over 2000 stored conversations. Version 2 introduces several new […]

Japan’s AEON Uses #AI to Track Smiles

Tuesday, July 30th, 2024

Tristan Cotterill

It is being widely reported that Japanese supermarket chain AEON has adopted an #AI system in an attempt to assess and standardise its employees’ smiles. The smile-gauging AI system, called ‘Mr Smile’ was developed by Japanese technology company InstaVR and evaluates over 450 elements of employee behavior, including facial expressions, voice volume, and tone of […]

LG Acquires 80% Stake in #AI Biz Athom

Wednesday, July 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

LG Electronics has acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. The agreement includes plans to acquire the remaining 20 percent within the next three years. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate […]

Advertima and PADS4 Retail Partnership

Tuesday, July 2nd, 2024

Andrew Neale

Advertima and PADS4 have partnered on a scalable and cutting-edge ad-serving solution for digital signage networks in retail environments. They say that this collaboration solves digital advertising’s existing constraints of real-time targeting, performance analytics, and accessibility. Advertima’s visual-spatial sensors capture real-time anonymized audience data, transformed into specific pre-defined segments. This enables precise impression-based direct I/O […]

Ryff In-Scene Out-of-Home

Tuesday, July 2nd, 2024

Adrian J Cotterill, Editor-in-Chief

Ryff, who describe themselves as pioneers of in-scene advertising and virtual product placement has partnered with influential UK media ower Elonex to launch what they call ‘In-Scene Out-of-Home’, also described as a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites. We are told […]

Impossibly Smart Billboard Using Gemini #AI

Monday, July 1st, 2024

Adrian J Cotterill, Editor-in-Chief

As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini. The ask was to create an ‘impossible’ ad campaign using Gemini to […]