DailyDOOH

The State of California has announced a first-of-its-kind #AI education initiative with NVIDIA. The public-private collaboration supports the state’s goals in workforce training and economic development by giving universities, community colleges and adult education programs in California the resources to gain skills in generative AI. “AI will continue to become more advanced and more prominent […]

Generative AI startup Memorable AI, who spoke at our ADAi Miami Conference back in April has been acquired by Reddit. Memorable AI has built technology to help advertisers find the most effective text, images and videos to use in their sponsored messages, and Reddit hopes the acquisition will improve the quality of ads on its […]

COMMB has released Version 2 of OOH-GPT, an #AI-powered chatbot that provides insights into the Canadian OOH advertising landscape. Initially launched in Q4 2023, OOH-GPT’s Beta version allowed users to ask questions about OOH advertising, resulting in the development of a comprehensive FAQ document based on over 2000 stored conversations. Version 2 introduces several new […]

It is being widely reported that Japanese supermarket chain AEON has adopted an #AI system in an attempt to assess and standardise its employees’ smiles. The smile-gauging AI system, called ‘Mr Smile’ was developed by Japanese technology company InstaVR and evaluates over 450 elements of employee behavior, including facial expressions, voice volume, and tone of […]

LG Electronics has acquired an 80 percent stake in Athom, an industry-leading smart home platform company based in Enschede, Netherlands. The agreement includes plans to acquire the remaining 20 percent within the next three years. This strategic move aims to enhance LG’s connectivity within open smart home ecosystems. By integrating Athom’s capabilities with LG’s Affectionate […]

Advertima and PADS4 have partnered on a scalable and cutting-edge ad-serving solution for digital signage networks in retail environments. They say that this collaboration solves digital advertising’s existing constraints of real-time targeting, performance analytics, and accessibility. Advertima’s visual-spatial sensors capture real-time anonymized audience data, transformed into specific pre-defined segments. This enables precise impression-based direct I/O […]

Ryff, who describe themselves as pioneers of in-scene advertising and virtual product placement has partnered with influential UK media ower Elonex to launch what they call ‘In-Scene Out-of-Home’, also described as a groundbreaking advertising model that enables Elonex to take Ryff’s inventory of in-scene billboards to market alongside its DOOH advertising sites. We are told […]

As part of Google’s annual Creative Lighthouse event that took place during the most recent Cannes Lions International Festival of Creativity, Google invited Tombras and a select group of creative visionaries to unveil work from an experiment powered by Generative AI using Gemini. The ask was to create an ‘impossible’ ad campaign using Gemini to […]

WPP has announced the launch of Production Studio, an AI-enabled, end-to-end production application developed using NVIDIA Omniverse, that streamlines and automates the creation of text, images and video, transforming content creation for advertisers and marketers. Embedded within WPP Open, the company’s intelligent marketing operating system powered by AI, Production Studio will provide access to the […]

NVIDIA and SIGGRAPH 2024 Frontiers present a new webinar that will explore how the intersection of graphics and #AI are driving a new wave of innovation. Join NVIDIA’s Bryan Catanzaro, Vice President of Applied Deep Learning Research at NVIDIA, for a discussion on generative AI and how specialized applications will help solve unique problems across […]