A collaboration between Zitcha and Venvee is set to provide a more targeted, effective, and measurable approach to advertising campaigns for retail media networks and their brand advertisers. Venvee utilises spatial AI to understand and activate audiences, and measure campaign performance based on in-store behaviour. The integration of this technology with Zitcha’s platform will offer […]
Adrian J Cotterill, Editor-in-Chief
In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC). It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing […]
22Miles has released its Tradeshow AI Assistant: a custom-trained conversational #AI tool that streamlines event operations and attendee support via an engaging, user-friendly and responsive chat interface. We are told that this solution offers a first-of-its-kind experience, leveraging the 22Miles generative AI solution integrated with the brand’s 3D Wayfinding App and content management capabilities.
Adrian J Cotterill, Editor-in-Chief
Yahoo, in collaboration with Publicis Media, has released “Trust Through Transparency: The Future of AI and Advertising,” a new study exploring consumer and advertiser perspectives, acceptance, usage, and trust of artificial intelligence in the advertising industry. Polling over 1,200 U.S. consumers and more than 350 U.S. advertisers, the survey revealed a disparity in AI sentiment between consumers […]
Adrian J Cotterill, Editor-in-Chief
GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, this week announced a partnership with Influential, the world’s largest influencer marketing company, by revenue, which provides social media insights and brand connections through its AI-powered Social Intelligence™ platform. The partnership will give Influential the […]
Adrian J Cotterill, Editor-in-Chief
Cognitiv, a leading provider of deep learning #AI for marketers, this week announced the launch of a new Deep Learning Advertising Platform, described as a frst and as a next-generation approach to media buying built with deep learning AI from its inception. Last year, Cognitiv claim to have grown their client base by 7.5X, driving […]
Adrian J Cotterill, Editor-in-Chief
Cisco (NASDAQ: CSCO) and NVIDIA (NASDAQ: NVDA) this week announced plans to deliver AI infrastructure solutions for the data center that are easy to deploy and manage, enabling the massive computing power that enterprises need to succeed in the AI era. “AI is fundamentally changing how we work and live, and history has shown that […]
Publicis Puts #AI At Its Core
Monday, January 29th, 2024Adrian J Cotterill, Editor-in-Chief
After significantly outperforming its industry for the fourth year in a row, with organic growth of +6.3% in 2023, Publicis Groupe [Euronext Paris FR0000130577, CAC 40] last week set out its strategy to become the industry’s first #AI-powered Intelligent Sys In the last six years, Publicis has become a partner in its clients’ transformation. Through […]
Do you want to see the latest in generative #AI video? If so then you should join DeepBrain AI and Runway TODAY for this joint webinar. Both companies will demonstrate AI solutions for bringing video to life with just text input. January 23 at 10 AM Pacific. Introductions Runway company overview and product demos DeepBrain […]
Adrian J Cotterill, Editor-in-Chief
Numbers Protocol, renowned for its innovative approach, has been at the forefront of integrating #AI and blockchain and helping revolutionise the media industry, especially to enhance media integrity and value will be at #CES2024 and are eager to discuss their latest projects and explore potential collaborations. Key Highlights: Impact of AI & Blockchain: Discover how […]
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