Harnessing #AI to Boost Confidence & Impact

Sunday, June 23rd, 2024

Adrian J Cotterill, Editor-in-Chief

Artificial Intelligence (AI) is playing an increasing role in our professional and personal lives. Understanding and fully utilizing #AI can be a game-changer in your career. This WEDOOH: Harnessing AI to Boost Your Confidence and Impact at Work workshop, designed for women (however all are welcome) in the DOOH industry will delve into how AI […]

#GenAI Interactive DOOH Experience

Tuesday, June 18th, 2024

Tristan Cotterill

Garnier Thailand, Wavemaker and Aircards have used Generative artificial intelligence (GenAI) to create an interactive DOOH experience showcasing Pride supporters in all their unique glory. Garnier, the no. 1 skincare brand in Thailand, and its agency Wavemaker enlisted UK-based creative tech partner, Aircards, to create an innovative DOOH Pride experience that lets people celebrate their […]

Enabling #AI in Live Media and Broadcast

Wednesday, May 29th, 2024

Adrian J Cotterill, Editor-in-Chief

NVIDIA offers some of the most advanced platforms for #AI, graphics, virtualization, and networking, ie. the underlying technologies for software-defined live media infrastructure that can deliver the latest capabilities in immersion, personalization, and interactivity. These solutions enable broadcasters, sports leagues, streaming platforms, and application developers across the industry to revolutionize workflows and operations while ushering […]

How #AI Will Change Everything

Wednesday, May 29th, 2024

Adrian J Cotterill, Editor-in-Chief

Joe Pham, Chairman and CEO of QSC, will deliver the keynote at #InfoComm24 on Wednesday, June 12 at 11 a.m. and guide the audience through an immersive presentation on how the pro AV industry can capture the opportunities presented by #AI. Joe told us “The potential unleashed by AI on our industry—from revolutionizing experiential delivery […]

Enhancing In-Store Retail Media Meas. w/ Spatial #AI

Wednesday, May 15th, 2024

Tristan Cotterill

A collaboration between Zitcha and Venvee is set to provide a more targeted, effective, and measurable approach to advertising campaigns for retail media networks and their brand advertisers. Venvee utilises spatial AI to understand and activate audiences, and measure campaign performance based on in-store behaviour. The integration of this technology with Zitcha’s platform will offer […]

*New* MMA’s #AI Leadership Coalition (ALC)

Thursday, April 11th, 2024

Adrian J Cotterill, Editor-in-Chief

In advance of MMA’s POSSIBLE event which kickstarts next Monday, Ee note that the MMA has announced the launch of its AI Leadership Coalition (ALC). It is described as a pioneering initiative to drive responsible and effective applications of AI to marketing. The ALC is claimed to be the largest coalition of its kind, bringing […]

22Miles Unveils Tradeshow #AI Assistant

Wednesday, March 20th, 2024

Andrew Neale

22Miles has released its Tradeshow AI Assistant: a custom-trained conversational #AI tool that streamlines event operations and attendee support via an engaging, user-friendly and responsive chat interface. We are told that this solution offers a first-of-its-kind experience, leveraging the 22Miles generative AI solution integrated with the brand’s 3D Wayfinding App and content management capabilities.

New Yahoo / @PublicisMedia #AI Advertising Study

Thursday, February 29th, 2024

Adrian J Cotterill, Editor-in-Chief

Yahoo, in collaboration with Publicis Media, has released “Trust Through Transparency: The Future of AI and Advertising,” a new study exploring consumer and advertiser perspectives, acceptance, usage, and trust of artificial intelligence in the advertising industry. Polling over 1,200 U.S. consumers and more than 350 U.S. advertisers, the survey revealed a disparity in AI sentiment between consumers […]

GSTV Partner w/ #AI Influencer Influential

Thursday, February 29th, 2024

Adrian J Cotterill, Editor-in-Chief

GSTV, the national on-the-go video network engaging and entertaining targeted audiences at scale across tens of thousands of fuel retailers, this week announced a partnership with Influential, the world’s largest influencer marketing company, by revenue, which provides social media insights and brand connections through its AI-powered Social Intelligence™ platform. The partnership will give Influential the […]

Cognitiv Deep Learning Advertising Platform

Thursday, February 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Cognitiv, a leading provider of deep learning #AI for marketers, this week announced the launch of a new Deep Learning Advertising Platform, described as a frst and as a next-generation approach to media buying built with deep learning AI from its inception. Last year, Cognitiv claim to have grown their client base by 7.5X, driving […]