DailyDOOH

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Kicking off the whole week that is #OOHNYC is the Digital Signage Federation’s immensely popular Cocktails and Controversy event where this evening AI in Digital Signage is up for debate. The event takes place at SONY’s Flatiron District offices (and there is still some availability) and is sponsored by the DSF Advisory Council. The event […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new AI-powered system opens up a world of possibilities, offering valuable insights, […]

22Miles had a unique giveaway at their #InfoComm23 booth, namely a conversational #AI version of the tradeshow app, powered by ChatGPT. 22Miles used publicly available event information and ChatGPT integration to create a custom conversational interface capable of answering questions about the event and guiding attendees to booths, meeting rooms, sessions, and special events. The […]

VSBLTY Groupe Technologies Corp. (OTCQB: VSBGF) (CSE: VSBY) a software provider of AI-driven security and retail analytics technology, has partnered with Shelf Nine and Phoenix Vision to build and manage a national in-store media network that will bring news and advertising via digital signage technology using artificial intelligence to shoppers in retail stores. When making […]

Diverse AI, a UK based dynamic membership organization dedicated to supporting and growing diversity in the field of Artificial Intelligence, is organising its launch event in London on June 21 at Curve Club, Westland Place in London. The event promises an interactive evening where attendees will hear from the organisation’s founder, Toju Duke, on Diverse […]

Global advertising technology leader The Trade Desk (Nasdaq: TTD) this week launched Kokai, billed as a new approach to digital advertising innovation that incorporates major advances in distributed #AI, measurement, partner integrations and a revolutionary, intuitive user experience. With these innovations and others, Kokai ensures that marketers at all levels can easily benefit from the […]

While the current AI boom is only just getting started, an early winner is Nvidia according to IDTechEx, who on Tuesday, May 30 saw the company’s market capitalization exceed US$1 trillion for the first time. For a chip designer with no fabrication capabilities of its own, this is a significant moment. Hovering around a US$970 […]

NVIDIA and WPP has announced that they are developing a content engine that harnesses NVIDIA Omniverse and AI to enable creative teams to produce high-quality commercial content faster, more efficiently and at scale while staying fully aligned with a client’s brand. NVIDIA founder and CEO Jensen Huang unveiled the engine in a demo during his […]