DailyDOOH

Outsmart, the trade body for the UK Out of Home advertising industry reports OOH revenues for the second quarter of 2024 total GBP 355m, an increase of 17% compared to the same period last year. Digital OOH revenue grew 21% and Classic OOH grew 11%. Digital’s share of revenue in Q2 increased from 64% to […]

Poor branding, marketing and twitter policing, led once again to twitter for the recent IBC event being spread over a number of hashtags. The unofficial hashtag #IBC2014 saw 12,700 tweets for the last 30 days, not far behind the official hashtag #IBCshow total of 13,500 for the same period. As we point out, year after […]

Last year’s ISE event in Amsterdam saw twitter traffic double compared to 2012 and the total impressions almost tripled – if you need reminding, our #ISE2013 Hashtag Analysis can be found here. This year’s event has beaten all previous records – fuelled no doubt by good twitter discipline and strong online interest in the social […]

Our sister site aka.tv has been displaying twitter traffic analysis for the hashtag #ISE2014 for a couple of months now, and as you can see from the graphs below (screen grabbed from the site itself) we’ve started to make some improvements – especially with the way the collected data is displayed. On the left is a graph […]

We continue to make great progress on our next publication entitled ‘DOOH INSIGHTS: 2013 | A Qualitative Trend Analysis of Digital Signage Viewing Behaviour‘. This is based on over a year’s worth of automated audience measurement data from 93 networks around the globe. The report will retail for USD 3000 (GBP 1850) and will be […]

Here is the (final) hashtag analysis for #InfoComm13 over the last 30 days No. of Tweets: 10,903 No. of Twitter impressions: 25,729,838 No. of Twitter users who tweeted: 1,838 Top Ten: No Name No of Tweets 1 @rAVePubs 1,281 2 @WomeninAV 389 3 @mainlinemarket 283 4 @JPLilleyAV 239 5 @chris_neto 162 6 @TelePresence 108 7 […]

#dse2013 Hashtag analysis for last 30 days No. of Tweets: 3,307 No. of Twitter impressions: 6,703,818 No. of Twitter users who tweeted: 584 Top Ten: No Name No of Tweets 1 @rAVePubs 371 2 @DSExpo 139 3 @DailyDOOH 127 4 @WomeninAV 89 5 @DSConnection 53 6 @ChromaSign 50 7 @sixteennine 45 8 @SignageES 45 9 @RetailerInsight […]

As we now know, the attendance for #ISE2013 was up 8% on last year (see ‘#ISE2013 Grows Again (44,151 Official Attendance)‘. If this doesn’t seem to be quite as impressive as the previous two years (2012 was 17% up over 2011, and 2011 was up 22% up on 2010), then just look at the Twitter figures below. […]

Wirespring’s Bill Gerba has written an interesting post over on his blog, entitled ‘Using Twitter Hashtags to Measure the Digital Signage Industry‘ and puts the questions “Are tweets a reasonable proxy for industry activity?” It uses #Hashtag data that we trap and monitor over on aka.tv and is well worth a read – especially for […]

‘The Twitter List (who to follow and why)‘ was probably only ever going to be subjective and there’s unfortunately nothing scientific about the way the list was put together at all. For those of you who expressed an interest in our earlier post ‘How Will @TheSundayTimes’ Twitter List Gel With @Klout‘, the answer is quite […]