Gail Chiasson, North American Editor
The best display at Scala Americas Partners Conference was Scala’s own Connected Store display or what George TerBush, Scala R&D, and Amy Wilson, product manager, described simply as Next. (We understand that it hasn’t been officially branded yet,) Scala demonstrated this as the whiskey lift display at ISE last February, but has since added a […]
Gail Chiasson, North American Editor
I sat in on several sessions that were held each afternoon according to various partner interests at Scala Americas Partner Conference in Austin last week. The ones I attended included: James Fine and Stéphane Bastien of Telecine, Montreal; Brian Russell of CTI Solutions, Kansas City; Bryan Nunes of Signet, Santa Clara; and Daniel Rubenstein, senior […]
Gail Chiasson, North American Editor
Consumers are pulling more brick-and-mortar retailers into realizing the need for digital signage. “Lots of companies are now putting it into their budgets,” Dan McAllister, senior vice-president and general manager Americas, said at Scala Americas Partner Conference in Austin. “And where the IT people were involved in meetings in the past, now digital marketers are […]
Gail Chiasson, North American Editor
One of the best sessions at the Scala Americas Partners Conference in Austin last week was on the topic of analytics and big data, run by Scala’s Amy Wilson, product manager, and Stefan Menger, vice-president of analytics. “The retail market is being driven by analytics,” said Wilson. “Retailers have data but they aren’t using it. […]
Gail Chiasson, North American Editor
“There’s a tsunami of data out there,” said Tom Nix, Scala CEO, at last week’s Scala America Partner Conference in Austin, Texas. “What was collected in the year of 2003, is now produced in two days.” Noting that companies have to learn to deal with data, Nix said that Scala wants to help its partners to […]
Gail Chiasson, North American Editor
Users of mobile often connect their phones to various screens, so, while he made minimal reference directly to digital out-of-home, a talk at Scala Americas Partner Conference by Michael Hess, vice-president consulting services at Qualcomm, gave a solid picture of what is going on in his own backyard. Qualcomm, a $25 billion company that annually […]
Gail Chiasson, North American Editor
Wearing his every present Google Glasses and an armful of ‘wearables’ (futuristic digital watches of various types), Manolo Almagro, senior vice-president managing director of TPN, a retail marketing agency in the Omnicon group, forecast retail in the year 2025 at the Scala Partnership Conference in Austin, Texas, last Wednesday. By then – and that year […]
Gail Chiasson, North American Editor
It’s not all work for most of the delegates at the Scala Partner Conference in Austin this week. Last night, Scala arranged for an official pub crawl at five pubs along the popular Sixth St., with those attending picked up and returned to the AT&T Conference Center by chartered buses. All those attending were easily […]
Gail Chiasson, North American Editor
With Scala’s retail vertical growing from 14% of its total verticals to 30% in the past two-and-a-half years, and with a forecast from Tom Nix, CEO, that 44% of the available market is retail, it’s no surprise that two keynotes of the Scala Partner Conference were devoted to the future of retail. Bryan Eisenberg isn’t […]
Gail Chiasson, North American Editor
About 150 people are registered to attend the Scala Americas Conference this week in Austin, Texas. Scala held a welcoming reception last evening where people could eat, greet and network Dan McAllister, senior vice-president, general manager Americas for Scala, thanked guests for attending and gave credit to those who worked hard to put the evening […]
Follow DailyDOOH