DailyDOOH

Reuters has reported that Walt Disney (DIS.N) has created a business unit to coordinate use of #AI and augmented reality The newly formed Office of Technology Enablement will be led by Jamie Voris, the film studio’s chief technology officer who spearheaded development of Disney’s app for the Apple Vision Pro mixed reality device, an email […]

Darabase, a pioneer in augmented reality (AR) advertising, has introduced ‘Adcastar,’ the world’s first no code AR experience creator. Adcastar empowers brands and agencies to effortlessly elevate their marketing campaigns with cost-effective and engaging AR experiences. We are told that Adcastar will revolutionise AR campaign creation with its user-friendly interface. Users can create and publish […]

The AWE event series in USA/EU/Asia/Israel of worldwide meetups, classes, workshops (and the always on platform here) comes to Santa Clara this May 31 – June 2 2023 in the guise of #AWE2023. More informatin can be found here. #ff @ARealityEvent

Stagwell Inc. (NASDAQ: STGW) has announced that it will launch an innovative, location-based augmented reality platform, ARound, bringing shared experiences to live events and the retail space by engaging audiences through connected interactions in the metaverse. Josh Beatty, ARound founder and CEO told us “Until now, AR has focused on the individual – but ARound […]

Talon America and Havas Media Group last week unveiled the launch of a new, cutting-edge digital OOH campaign for PUMA to promote the launch of NBA superstar and Rookie of the Year LaMelo Ball’s first PUMA signature basketball sneaker, MB.01. The signature shoe, co-designed by LaMelo Ball, will be supported via an out-of-this-world OOH campaign […]

Lightbox has launched an AR product to transform screens into an immersive augmented reality (AR) platform. Lightbox Unlimited AR is just the latest in the brand’s innovative offerings that allow advertisers to deepen their connection to Lightbox’s audience of 80+ million consumers. Greg Glenday, CEO of Lightbox told us ”Consumers have accepted QR codes as […]

Longtime #CES2022 exhibitor LG Electronics has unveiled plans to create a new approach to engaging audiences to experience LG’s latest technology innovations at the show. LG, in its traditional location, the 22,000-square-foot booth at the main entrance to the Central Hall in the Las Vegas Convention Center we understand that LG will seamlessly connect visitors […]