DailyDOOH

We are told that EDGE Sound Research’s ResonX technology deploys embodied audio so that users can actually feel the sound they are hearing. The press release says that the technology is based on co-founder Ethan Castro’s experience and research as a hard-of-hearing audio engineer and PhD candidate in digital composition. Technically, Embodied Audio: Combines the […]

Quotient (NYSE: QUOT), a leading digital media and promotions technology company, together with Place Exchange, the leading supply side platform (SSP) for programmatic out-of-home and place-based media, last week announced access to the largest network of digital in-store audio messaging in the US, InStore Audio Network, which reaches over 100 million shoppers each week in […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has introduced a place-based audio out-of-home (AOOH) measurement methodology. Following approval by COMMB’s Research Committee and the Board of Directors, the measurement and reporting of digital audio ads will be […]