DailyDOOH

A new video campaign ‘Life Without Out of Home’ from the Australian Outdoor Media Association is detailing the economic contribution of the Out of Home advertising industry to public infrastructure across Australia, an impact that is often overlooked in public discourse. OMA CEO Elizabeth McIntyre told us “People see an ad in a public space, […]

The Australian Out of Home industry remains the only medium in Australia with an industry-specific policy, restricting occasional food and drink advertising around schools. The OMA National Health and Wellbeing Policy, launched in 2020, was a world-first initiative, setting a national standard for responsible advertising. In Australia the Out of Home industry is driving real […]

oOh!media’s extensive regional Out of Home network has been further enhanced with the addition of nine large format billboards across key Victorian regional locations including Geelong, Ballarat and Bendigo. oOh!’s chief commercial operating officer, Robbie Dery, told us “Regional is an important part of our overall business and the addition of these premium digital sites […]

oOh!media has signed a multi-year partnership with Nine to deliver exclusive, customised 9News content across its national large format digital Out of Home network. As part of the long-term agreement, 9News will provide more than 50 news updates each day, seven days a week, including content tailored for local markets. 9News headlines will appear across […]

Digital outdoor media leader QMS, in collaboration with Wavemaker and Made This, have pushed the boundaries of out of home with Australia’s first programmatic high impact 3DOOH campaign, for global beauty brand Garnier. The campaign combined the creative impact of full motion 3DOOH with the flexibility of programmatic trading to elevate Garnier’s latest work. Running […]

The Australian Out of Home industry has today announced a net media revenue increase of 16.13 per cent for Q1 2025, reporting 334.1 million, up from 287.7 million* for the same period in 2024. OMA CEO Elizabeth McIntyre told us “This result is another clear signal that Out of Home has emerged as a medium […]

oOh!media has revealed their enhanced approach for advertisers and agencies to connect with Out of Home audiences at scale. Newly announced chief revenue officer, Mark Fairhurst and CEO Cathy O’Connor have embarked on a national tour to share the updates with senior marketers and agency leaders. Cathy O’Connor said “As Australia’s number one Out of […]

The Outdoor Media Associationthis week announced that Victoria’s Department of Transport and Planning (DTP) has joined as its newest member. The Department of Transport and Planning brings together key transport, planning, land, precinct, and policy functions within a single department to create thriving, connected communities across Victoria. Elizabeth McIntyre, CEO of the OMA, told us […]

Digital outdoor media leader QMS this week announced that it is acquiring 100% of Oaktree Capital Management’s stake in MediaWorks in a move that will see it further increase its scale and presence in the New Zealand market. QMS Chief Executive Officer, John O’Neill, told us “We are extremely excited to strengthen our commitment to […]

Digital outdoor media leader QMS this week revealed the strong results achieved for its partners from the 2024 Paris Olympic and Paralympic Games digital out of home screen network (the Games Network), showcasing the significant increases in brand metrics, long term memory encoding and sales outcomes. Working with research company Kantar, QMS found that the […]