DailyDOOH

OA Collective, Australia’s fastest growing out-of-home advertising business has appointed Patrick Healey as NSW Sales Director to lead the team’s sales efforts, and Sharon Riley as Agency Sales Manager, further strengthening its growing NSW Sales team. Grant Kirkby, Co-founder of OA Collective told us “NSW is a critical growth market for OA Collective as we […]

Garnier is making waves as the first brand to leverage oOh!media’s dual screens enabled with 3D full-motion for its latest campaign, transforming the Martin Place Retail precinct into the Great Barrier Reef. Conceptualised and created by oOh!’s in-house creative team, POLY, the #3DOOH campaign brings the beauty and fragility of the reef’s coral ecosystem to […]

oOh!media continues to build on its strategic expansion in Western Australia, launching a new large-format, double-sided billboard along Ocean Reef Road in the northern Perth suburb of Wangara. This high-traffic location in the City of Wanneroo, offers brands a prime opportunity to engage with audiences traveling from the Coast to the Swan Valley, at scale. […]

Leading digital outdoor media company QMS has released the results from its global-first research on the role human attention plays in out of home environments. Amplified Intelligence CEO and Founder, Dr Karen Nelson-Field, topld us “The research confirms that OOH is far more than a fleeting glance – it captures real, measurable attention that translates […]

Wildstone has announced its first sale and leaseback agreement in Australia, having entered into an agreement to fund two new digital spectacular sites in Melbourne’s outer suburbs for billboard media provider Alliance Outdoor Media Group. The agreement is the first signed by Wildstone since it entered Australia’s OOH market in May, appointing industry veteran Noel […]

The Australian Out of Home industry has extended its growth trend with solid results in Q3 The Outdoor Media Association is the peak industry body that represents Australia’s outdoor media display companies and production facilities has announced an increase of 10.06 per cent net media revenue for Q3 2024, reporting $315 million, up from $286.2 […]

Leading digital outdoor media company QMS this released an update on the key categories taking advantage of its innovative partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement. QMS Strategic Sales Director, Adrian Venditti, told us “By strategically adding DOOH to under or over-exposed TV viewership postcodes, we […]

This Thursday October 10, 2024 VIOOH are holding their State of The Nation Australia breakfast event. It is not too late to join them for a panel filled with insightful discussions and the latest updates on Programmatic DOOH and AdTECH in general. It takes place at the Yallamundi Rooms, Sydney Opera House, Bennelong Point, Sydney […]

The Australian Outdoor Media Association (OMA) has announced two new members, Wildstone and Manboom, highlighting continued growth and commitment to unifying the Out of Home industry. The addition of Wildstone and Manboom brings the total number of asset owner members to four, further representing the OMA’s ability to represent a diverse range of stakeholders. CEO […]

JCDecaux has officially opened submissions for the second annual Programmatic Campaign of the Year Award (see last year here). This award, the first of its kind in Australia, is designed to celebrate brands that are at the forefront of strategic, creative, and innovative programmatic digital Out-of-Home campaigns. “This award aims to drive the industry’s adoption […]