DailyDOOH

The Australian Outdoor Media Association (OMA) and RSL once again joined forces this year, in the spirit of ‘mateship’ of course, partnering for the fifth consecutive year to encourage Australians to commemorate ANZAC Day. The partnership will see RSL’s ANZAC Day campaign –That’s the ANZAC spirit – broadcast across the national outdoor media network of […]

3D Anamorphic Out of Home has made its debut in Perth, with oOh!media launching it at its iconic Yagan Square site and creative and innovation hub POLY partnering with Scitech for the inaugural campaign. Yagan Square becomes the latest full motion 3D Anamorphic site from oOh!, joining The Bourke in Melbourne – a six-storey high […]

Oh!media this week announced launch partners for the fully digital Woollahra Out of Home Street Furniture network – the first phase of oOh!’s Premium Sydney offering. Luxury brands including JLR Australia, MECCA, and LVMH’s prestigious brands Tiffany & Co., TAG Heuer, and Fendi are debuting, across state-of-the art LED screens. These screens are powered entirely […]

Leading Australian digital outdoor media company QMS has announced the launch this week of its Paris 2024 Digital Screen Network supporting both the Olympic and Paralympic Games. Launching with Allianz, Stan, Toyota Australia and Patties Food Group as its first partners, the ground-breaking, audience-informed digital out of home network will showcase Olympic and Paralympic content […]

The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded […]

JCDecaux Australia has launched broadcast-scale 3D (JC3D) across its Airport and Rail network. JC3D is now available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences. Max Eburne, Chief Commercial Officer, JCDecaux, told us “For a long time our clients have […]

The Outdoor Media Association (OMA) presents its highly anticipated annual Industry Awards ceremony that will be held on the 2nd of May at the Pearl Ballroom, Crown Sydney. The OMA Awards shine a spotlight on the remarkable achievements of industry professionals who have tirelessly pushed the boundaries of Out of Home (OOH) advertising. They serve as a testament […]

IAB Australia and the Australian Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on April 4 in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns […]

Leading digital outdoor company QMS has announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with digital out of home. Samba TV Australia Managing Director Yasmin Sanders told us “As […]

oOh!media is supercharging how it connects advertisers with business and professional audiences by creating an expert team of specialists to maximise advertising engagement across airport and office environments. Tailored specifically for the exclusive business and professional audience, the dedicated team will work with agencies and advertisers to leverage oOh!’s extensive expertise and portfolio of Airport […]