JCDecaux Launch The Aspire in Sydney

Monday, March 25th, 2024

Tristan Cotterill

JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW. The stunning new format has been designed by internationally renowned Australian architects, Tzannes, […]

oOh!media’s Premium Sydney network Breaks Ground

Friday, March 22nd, 2024

Tristan Cotterill

oOh!media has broken ground on its Premium Sydney network with the first bus shelters now installed in Woollahra, one of Australia’s most affluent local government areas. Set to go fully live in April, Woollahra is an integral part of oOh!’s Premium Sydney offering – a fully digital Out of Home network that, upon completion, will […]

#OOH Full Year 2023 Results From @OMA_Australia

Wednesday, March 13th, 2024

Tristan Cotterill

The Australian Out of Home industry has announced full year net media revenue results including the category breakdowns for 2023. The industry saw a total increase of 12.23 per cent on net media revenue in 2023. As previously reported, net media revenue for 2023 increased to $1,193.7 million, up from $1,063.6 million* for 2022, across the following categories:  Category figures 2023^: ·       Roadside Billboards (over and under 25 square metres) ·       Roadside Other (street furniture, bus/tram externals, small format) ·       Transport (including airports) ·       ^Retail, Lifestyle and Other   Category figures 2022: ·       Roadside Billboards (over and under 25 square metres) $507.8 million $271.3 million   $140.8 million $273.8 million     $466.5 million $238.6 million […]

oOh!media Australia’s Largest Street Furniture Contract

Friday, March 8th, 2024

Tristan Cotterill

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne. As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located […]

Programmatic JCDecaux Australia Campaign of the Year

Monday, February 26th, 2024

Tristan Cotterill

Leading Out-of-Home media company JCDecaux has announced that Lion and UM’s campaign Guinness Brewery of Meteorology is the winner of the inaugural Programmatic Campaign of the Year award. The Guinness Brewery of Meteorology campaign strategy focused on leveraging the connection between the optimal temperature for a Guinness and winter temperatures in Australia. Recognising Australians’ keen […]

#OOH Revenue on the Rise Says @OMA_Australia

Monday, February 19th, 2024

Tristan Cotterill

The Australian Out of Home industry has today announced an increase of 12.2 per cent on net media revenue for 2023, reporting $1,193.7 million, up from an adjusted figure of $1,063.6 million* for 2022. Quarter four 2023 saw an increase of 10.9 per cent on net media revenue year-on-year, posting $366.6 million up from $330.7 […]

Bronwyn Clementson Promoted at JCDecaux Australia

Friday, February 2nd, 2024

Tristan Cotterill

JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. She will join the company’s nine-strong executive leadership team effective from 1 February 2024. Steve O’Connor, CEO JCDecaux Australia and New Zealand said: “With 14 years of dedicated service at JCDecaux and APN Outdoor (APNO), Bronwyn Clementson’s rich […]

Chris Freel Joins oOh!media

Friday, February 2nd, 2024

Tristan Cotterill

oOh!media has appointed UnLtd CEO Chris Freel to the newly created position of group sales director – Australia as part of a sales consolidation that brings agency, direct, boutique and independent (DBI) teams under single leadership. We are told that the unified structure strengthens oOh!’s cross-functional sales approach, driving greater collaboration and accountability, and providing […]

Revolution360 and Wrappr Join @OMA_Australia

Tuesday, January 23rd, 2024

Tristan Cotterill

The Outdoor Media Association (OMA) has announced that Revolution360 and Wrappr Media have joined the Australia association… Revolution360 is an innovative, national Out of Home media owner, specialising in Street Poster, Wall Mural and Experiential advertising. National Sales Director, Josh Fitzgerald said, “Revolution360 has been pioneering the Street Poster and Wall Mural landscape for more […]

Prue Cox Joins oOh!media

Friday, January 19th, 2024

Adrian J Cotterill, Editor-in-Chief

Prue Cox has joined oOh!media to lead Data, Solutions and Digital Sales in a newly created group director role. Prue will execute market leading client acquisition, retention, development and market expansion. She will help transform the way oOh! sells, including a greater emphasis on programmatic, and data led planning and reporting, aligned with its strategy […]