DailyDOOH

oOh!media unveiled plans to lead the Out of Home industry to a more sustainable future, including a partnership with environmental not-for-profit organisation Greening Australia, accelerated decarbonisation and the comprehensive rollout of Ecobanner. A year ago oOh! established a dedicated Environmental, Social and Governance (ESG) team, which now has a full-time team of three. oOh!’s ESG […]

oOh!media has unveiled plans to deliver what they claim is the most extensive, data-led campaign planning and performance suite in Australian Out of Home, with the launch of oOh! outcomes. oOh! outcomes provides advertisers and agencies with behaviour-based data across 800 buyer segments mapped to every one of oOh!’s 35,000 sites. This data offers detailed […]

oOh!media’s retail media business, reooh, has announced at oOh!’s Outfront that Drakes Supermarkets has become its first Australian retail media partner. Reooh will build and manage a state-of-the-art in-store digital screen network for Drakes Supermarkets with the rollout underway, enabling brand partners to connect with consumers along the path to purchase. Drakes Supermarkets is a […]

oOh! has announcd the launch of a premium Sydney Out of Home network including more than 800 digital faces and #3DOOH Anamorphic enabled screens. Set to launch in 2024, oOh! says that it will unlock unparalleled premium locations, reaching premium audiences in parts of the city previously unavailable to Out of Home advertisers in the […]

The Australian Outdoor Media Association (OMA) today released the results of the Day in the Life survey conducted by Dynata and Thrive Media for MOVE (Measurement of Outdoor Visibility and Awareness). The survey was completed in November 2022 by a sample size of 2,962, to test the perception and role of all media channels coming […]

The Outdoor Media Association (OMA) today announced that Australian Outdoor Media (AOM) and nettlefold have joined the association. AOM is a data driven national Out of Home media company. Chief Operating Officer Carlos Reyna said, “The team at AOM are proud to be part of the industry association to drive innovation for advertisers. Understanding more […]

oOh!media today announced New Zealand’s largest retail group, The Warehouse Group, has become the foundation client for retail media business reooh in Australia and New Zealand. Working in partnership with The Warehouse Group’s retail media arm, MarketMedia and omnichannel retail media platform Zitcha, reooh will build a fully digital in-store screen network enabling advertisers to […]

Leading digital outdoor media company QMS is celebrating the first anniversary of its world class, City of Sydney digital street furniture network this month with the announcement of a series of new and innovative product and activation opportunities. Considered the jewel in the crown of Australia’s out of home industry, in just 12 months the […]

The Australian Out of Home industry has today announced an increase of 14.6 per cent net media revenue for Q3 2023, reporting $283.3 million, up from $247.2 million* for the same quarter in 2022. Digital OOH (DOOH) revenue accounts for 68.5 per cent of total net media revenue year-to-date, an increase over the recorded 57.9 […]

Leading digital outdoor media company QMS last week announced its official sponsorship with AUSBreaking to host the World DanceSport Federation (WDSF) Oceania Breaking Championships, a two-day qualifying event for the sport’s highly anticipated Olympics debut at the Paris 2024 Olympic Games. The QMS 2023 WDSF Oceania Breaking Championships will bring together 100 of the best […]