DailyDOOH

IAB Australia and the Outdoor Media Association (OMA) announced late last year they were to collaborate and curate a one-day conference ‘Powering DOOH 2023‘ which will be held on March 30, 2023. Gai Le Roy, CEO IAB Australia told us then “Our Attitudes to DOOH research released this year found that 83 per cent of […]

oOh!media this week announced the appointment of highly experienced media executive, Paul Sigaloff, to the newly created role of chief revenue and growth officer. A proven sales and digital transformation leader, he joins oOh! as the Australian Out of Home sector continues to record growth and oOh!, as the industry’s largest Out of Home media […]

Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that exposure to its digital City of Sydney street furniture network produces greater impact and efficacy among audiences. Conducted in partnership with Neuro-Insight, the study aimed to understand the impact and effectiveness of the new QMS City of […]

The Australian Outdoor Media Association has announced results for its Q4 Creative Collection 2022 competition, with 20 entries submitted by OMA members including: GoTransit, JCDecaux, oOh!media, QMS, Scentre Group Brandspace, Shopper and TorchMedia. The winner in the Big, Bold and Bright category was Providoor’s We worship food campaign, and an honourable mention in this category […]

The Australian Outdoor Media Association has announced the Grand Prix winner for the 2022 Creative Collection competition as Subway’s Beyond Big campaign. The judges were unanimous in their decision that the consistent message and range of different Out of Home advertising formats used in Subway’s Beyond Big campaign showcased outstanding creativity. The Beyond Big campaign […]

The Australian Out of Home industry today announced full year net media revenue results including the category breakdowns for 2022. The industry saw a total increase of 27.6 per cent on net media revenue in 2022. As previously reported, net media revenue for 2022 increased to $1,060.5 million, up from $831.1 million* for 2021, across the […]

The Board of the Australian Outdoor Media Association has announced that Elizabeth McIntyre has been appointed Chief Executive Officer of the association and MOVE, commencing April 3, 2023. We are told that the announcement follows an extensive and thorough executive search to replace outgoing CEO Charmaine Moldrich who has held the position for 13 years. […]

As Australia prepares for the start of Sydney WorldPride 2023 this week, leading digital outdoor media company QMS is helping a large collection of brands celebrate one of the biggest events in Australia this year. QMS’ innovative City of Sydney digital street furniture network will proudly showcase WorldPride-themed campaigns from event sponsors American Express, Booking.com, […]

The Australian Outdoor Media Association this week announced its 50th member, Gawk Outdoor. Gawk was founded in 2018 and in December 2022 was named by the Financial Review as one of the 100 fastest-growing businesses in Australia . Gawk has over 90 billboard locations throughout regional Victoria, including 10 digital signs which account for more […]

In Australia startup company LUMOS is rolling out a car-top Digital Out of Home solution across Sydney and Melbourne. The LUMOS Car Top display solution claims to bring high-resolution ad programming to the top of rideshare vehicles, such as Uber rides, and is designed as a companion to the LUMOS Smart Bags line of digital […]