JCDecaux has announced a seven-year partnership with Westpac unveiling the Westpac Walk, a brand-new multi-asset destination in Sydney Trains’ walk-through tunnel between Wynyard Train Station and Barangaroo. This is the first time the walk-through is being used as an Out-of-Home branding and community communication opportunity since construction was completed in 2018. Max Eburne, Chief Commercial […]
oOh!media tells us that it is delivering greater flexibility for advertisers to reach audiences at scale, with the removal of buying packs across digital Street and Rail broadcast networks. The unbundling of digital sales packs across Australia enables agencies and brands to maximise marketing investment by offering tailored planning and buying opportunities based on environment, […]
Chris Eyres has joined oOh!media to lead sales in Western Australia. Chris has worked across major media companies for more than 25 years and joins from SBS where for the past six years as WA sales manager he managed commercial relationships across TV, digital and radio. He also spent more than two years at Bauer […]
oOh!media has launched its inaugural Reconciliation Action Plan (RAP) signifying a commitment to strengthen awareness of and relationships with First Nations people and drive meaningful reconciliation action across the business. Cathy O’Connor, CEO, oOh! old us “oOh!’s Reflect RAP lays the foundations of our company’s commitment to listening and learning and in turn, gives us […]
The Australian Outdoor Media Association (OMA) announced an increase of 11.8 per cent on net media revenue for Q1 2023, reporting $259.4 million, up from $232.1 million* for the same quarter in 2022. Digital OOH (DOOH) revenue accounts for 67.6 per cent of total net media revenue year-to-date, an increase over the recorded 57.6 per […]
Australian Football League (AFL) fans can proudly show off the colours of their favourite teams by directly taking over oOh!’s digital Out of Home broadcast screens in real-time, as part of an Australian-first interactive experience developed in collaboration with the AFL and oOh!’s creative and innovation hub, POLY. To celebrate the 2023 AFL Premiership season, […]
Leading Out-of-Home media company JCDecaux is growing its airport portfolio after winning a competitive tender for Adelaide (AAL) and Parafield Airports. The company has been appointed exclusive advertising partner of all in-terminal and roadside opportunities, across both airport precincts. This tender win comes off the back of JCDecaux’s recent competitive tender win for Perth Airport […]
QMS today announced an innovative new 12-month exclusive annual programmatic campaign with Schwartz Media, publisher in Australia of The Monthly, The Saturday Paper and 7am. QMS Head of Programmatic Sales, Laura Wall told us “We are thrilled to work with a premium publisher like Schwartz Media on this long-term campaign. It is a privilege to […]
Leading digital outdoor media company QMS has joined forces with The Royal Children’s Hospital’s Good Friday Appeal in Melbourne, Australia to support their 2023 fundraising campaign. The Good Friday Appeal is a beloved annual fundraiser which has helped to enable The Royal Children’s Hospital to provide ground-breaking research, state-of-the-art equipment and technology, family-centred care programs […]
oOh!media in collaboration with Qantas has introduced new digital advertising screens at all Qantas domestic lounges and foyers across Australia. Robbie Dery, chief commercial operating officer, oOh! told us “The asset upgrade signifies the importance we place on exclusive and premium locations where advertisers value high quality audiences. oOh! is committed to making public spaces […]
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