DailyDOOH

The Outdoor Media Association (OMA) has appointed Philip Longley as its Director, Government Relations, effective immediately. He is responsible for developing, implementing and driving the OMA’s government relations and stakeholder management strategies.

oOh!media has renewed a multi-year contract with VicTrack which will incorporate several new digital developments, and will also launch an additional five new large format sites to its digital network in December alone, further bolstering oOh!’s Out of Home leadership in metropolitan and regional Victoria. Robbie Dery, chief commercial operating officer, oOh! told us “oOh! […]

The Outdoor Media Association (OMA) has welcomed Digital Out of Home advertising platform LUMOS as the 49th member to the association and the 12th new member in 2022. This year marks the biggest membership growth for the association since inception in 1939. Charmaine Moldrich OMA CEO told us “LUMOS is a natural fit for the […]

oOh!media, in conjunction with Victoria Police, are creating safer spaces for public transport users by prompting them to report unwanted sexual and anti-social behaviour. In a first of its kind Australian initiative, ‘STOPIT’, developed by Victoria Police’s Transit Safety Division (TSD), is a notification service where Victorian commuters can report non-emergency incidents by texting ‘STOPIT’ […]

Leading digital outdoor media company QMS this week released the results of its latest neuroscience study, revealing that digital out-of-home can create impact across the entire sales funnel, from awareness and consideration to purchase and advocacy. Conducted in partnership with neuroscience research company Neuro-Insight, the innovative new study shows that DOOH impacts memory encoding by […]

Shopper, Australia’s fastest-growing retail out-of-home media company, announces a new deal for agency representation to Queensland Investment Corporation’s (QIC) new high-impact, large-format screen at Watergardens, Victoria. Sally Harding, QIC’s Head of Alternative Income said “The introduction of a 3D content compatible screen to our network will allow brands to maximise the impact of their campaigns […]

Leading digital outdoor media company QMS has announced that it has become the Official Outdoor Media Partner of the Australian Olympic Teams for Paris 2024 and the 2026 Olympic Winter Games to be held in Milan-Cortina, Italy. QMS Chief Executive Officer, John O’Neill told us “As Australia prepares for the Paris 2024 Olympics, we are […]

Shopper, Australia’s fastest-growing retail out-of-home media company, has announced The District, Docklands as the latest precinct to join its national network of digital out-of-home screens. Matt Adams, Shopper’s National Head of Trading, told us “We are incredibly excited to be the selected retail media partner for The District, a premier location for entertainment and food […]

Leading digital outdoor media company QMS has recently rolled out exciting new 3DOOH (read this as 3d anamorphic) animated campaigns for Nike x JD Sports and betting and entertainment company Neds. Both campaigns use animated 3D anamorphic illusion to bring the creative to life, with a giant shoe protruding out of the screen for Nike […]

Australians are preparing to shop smarter this Christmas to get ahead and combat the rising cost of living. Localism, in-store purchases and preferencing ethical and sustainable brands are all key trends, according to Shopper’s latest research.  Last year, it was postal and delivery delays that drove consumers to shop early; this year it is rising […]