DailyDOOH

oOh!media is launching a number of initiatives to make buying across its digital Out of Home network easier with an expansion of programmatic trading. Cathy O’Connor, CEO, oOh! said “Our strategy with programmatic digital Out of Home has been considered and deliberate, to complement, not contradict, what makes our channel unique. Extending programmatic trading in […]

Retail brands using full motion dynamic creative on oOh!media’s network saw a 187 percent increase in buyers, results from POLYGRAPH, a new proprietary creative effectiveness tool from oOh! has revealed. Launched at this week’s oOh!s Outfront, POLYGRAPH measures the impact Out of Home creative executions have on actual purchase behaviour, following analysis by Quantium of […]

oOh!media is expanding its full motion 3D Anamorphic offering, with the launch of oOh! dimensions, taking its screens and technology to the next level and providing an enhanced service for advertisers and agencies. As the only Out of Home media company in Australia with full motion 3D Anamorphic assets, oOh! has partnered with leading local […]

oOh!media has signed an exclusive Out of Home Content partnership with Tennis Australia for the 2023 Australian Open and leading culture and city guide, Broadsheet, extending oOh!’s dominant position in capturing audience attention in public spaces at scale and making brands unmissable. oOh! has inked a deal with Tennis Australia to bring all the thrilling […]

oOh!media this week announced a major move into the retailer media market with the launch of reooh, an end-to-end Out of Home offering for retailers to fast-track growth in the accelerating retail media marketplace. Cathy O’Connor, oOh! CEO told us “As we lead Out of Home to a digital-first future, it is impossible to ignore […]

Leading digital outdoor media company QMS this week announced the success of its pilot study into out of home attention conducted in partnership with audience measurement company Amplified Intelligence. Amplified Intelligence CEO and Founder, Professor Karen Nelson-Field told us “It has been a privilege to work with QMS on this global-first study, expanding our comprehensive […]

In the coming weeks, JOLT, Australia’s first free electric vehicle charging network, is due to complete its first EV charger and DOOH installations and in preparation they have announced that they are working closely with programmatic leaders, Hivestack and Vistar Media with dedicated inventory set aside to ensure the JOLT network is available programmatically. Henry […]

oOh!media has renewed a long-term street furniture and advertising contract with the City of Ryde in Sydney’s northern suburbs. As part of the new contract, oOh!media will invest significantly in the infrastructure and digitising the precinct and will replace and upgrade the existing 200 bus shelters to enhance the overall experience for commuters. oOh! will […]

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS) this week announced a partnership that will fuel the growth of The Media Shop network of retail signage. The Media Shop is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its […]

The Australian Out of Home industry has just announced an increase of 43.7 per cent on net media revenue for the third quarter of 2022, reporting $244.6 million, up from $170.2 million for the same quarter in 2021. DOOH revenue accounts for 62.5 per cent of total net media revenue year-to-date, an increase over the […]