After the AdTECH: OOH – Sydney Conference last Wednesday there was a pressing need to get to the bar but here are some thoughts that I wrote down the day after in order to wrap up. I also wanted to share just a few of the MANY pearls of enlightenment that I personally took from […]
QMS today announced that campaign-based selling for its world-class City of Sydney street furniture network will be open from August 29, 2022. The announcement was a key part of a spectacular carbon positive event staged by QMS at Sydney Town Hall last night and hosted by acclaimed broadcaster Kumi Taguchi. The event saw over 400 […]
Here is a selection of pictures from Wednesday’s #AdTECH: #OOH – Sydney Conference which was attended by just over 150 attendees, making it the largest event that the Ministry of New Media have held in the APAC region. Above and below, MiQ’s Jason Scott and Belinda Cooper gave a superb keynote ‘Big Picture Programmatic […]
This month the Outdoor Media Association has welcomed Blue Tongue Outdoor and SureVision as the latest companies to join the Association. Blue Tongue Outdoor operates in South Australia, offering classic and digital Outdoor advertising solutions in shopping centre malls and select retail spaces across the Adelaide metropolitan area as well as regional and country areas […]
JCDecaux has partnered with Rural City of Wangaratta Council and Cole Media to facilitate the creation of an immersive marketing event at Southern Cross Station for the region’s current tourism campaign. Essie Wake, Chief Marketing Officer, JCDecaux told us “Using powerful, interactive digital technologies, JCDecaux’s Creative Solutions team helped bring some of the most popular […]
oOh!media continues to expand its large format digital network in Western Australia, launching a full-motion dynamic broadcast screen at Claremont Quarter, a premium retail and lifestyle destination in one of Perth’s most exclusive suburbs. Cathy O’Connor, CEO, oOh! told us “As we continue to invest in scaling our digital network, this new premium asset at […]
Uber Eats Australia has partnered with out-of-home and street poster company, Revolution360, part of VMG, for a unique out-of-home campaign, featuring a hand-painted mural design to appeal to families by fusing the nationally adored Irwins and global star Paris Hilton, combined with some of the world’s most iconic animals to the co-stars. The food delivery […]
Guest Contributor, Nicolette Briscoe
AdTECH: OOH – Sydney, now in its fourth year, has announced its full speaker line-up for Australia’s only #DOOH and #AdTECH conference happening this Wednesday August 17. MiQ APAC CEO Jason Scott and MiQ Solutions Consultant Belinda Cooper will share their thoughts on ‘The Big Picture Programmatic Future: Cookies are [almost] dead – can DOOH […]
POLY, the creative and content innovation hub from oOh!media, has further strengthened its leadership team, appointing senior Thinkerbell executive, Josh Gurgiel, to the newly created head of strategy position. An experienced media and creative strategist, Josh returns to oOh! after becoming head media thinker at Thinkerbell Melbourne. During his previous four year stint at oOh!, […]
Shopper, Australia’s leading retail out-of-home business, launches Shopper Impact to deliver synchronised campaign creative across multiple screens in prominent shopping centre locations. Shopper Impact commands attention and helps drive memory along the shopper journey. Advertisers can now capitalise on side-by-side screens at shopping centre entry points and near escalators, where distraction from other signage and […]
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