DailyDOOH

Jonny Richardson has joined Broadsign as Director of Business Development, APAC. In this new role, we are told that he will help drive Broadsign’s programmatic DOOH strategy, with a particular focus on the regional rollout of Campsite, Broadsign’s DOOH ad buying platform. He joins from Living Image Media, where he was Sales Director. Jopnny’s hire […]

A suite of new tools set to make Out of Home advertising in Australia easier to plan, buy, and measure, took centre stage at the Outdoor Media Association’s first-ever OUT-FRONT webcast this week. This first industry showcase launched initiatives that will be available for agencies and clients from January 31, 2022. This includes an update […]

Now in its third year, the AdTECH: OOH – Sydney conference has proven incredibly popular with well over 100+ attendees each year and despite all of the #Covid19 pandemic lockdown restrictions (slowly lifting down under) this year the event, which takes place on Tuesday December 7, 2021 looks like it is also on track to […]

Motio (ASX:MXO) has continued to drive its product leadership position in the Health & Wellbeing sector by winning the exclusive media and content rights to Australia’s largest medical centre network, IPN Pty Ltd which operates in 150+ Health & Wellbeing environments across Australia. Motio tells us that IPN’s size, coverage and commitment to patient engagement […]

oOh!media and Strathfield Council have announced that their rollout of upgraded bus shelters for the Sydney suburb is now complete. The CEO of Strathfield Council said “Connectivity and Liveable Neighbourhoods are key themes in Council’s approach to providing infrastructure to the community, and these upgraded bus shelters form a part of that. Locals and visitors […]

The Australian Outdoor Media Association (OMA) has released its inaugural National Health and Wellbeing Policy Annual Report. The report highlights the impact of the OMA’s world-first, national policy that aims to meet community expectations and support government efforts to tackle overweight and obesity in Australia. The policy takes an active role in limiting the public’s […]

Val Morgan Outdoor (VMO) is giving small businesses the chance to share in $1 million worth of advertising in a promotion to help them recover from the devastating impact of #COVID19. VMO ‘Open For Business’ aims to give firms a helping hand as they rebuild their businesses. VMO chief commercial officer Anthony Deeble told us […]

Australian OOH transit company Adflow this week announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has recently increased by 60%. With 9.1 million people living regionally in Australia (growth of 1.1%* experienced in the 19/20 Financial year) and most regional centres suffering minimal restrictions from COVID, Regional Centres […]

JCDecaux in Australia is on track to digitise 35 Large Format billboards in prime locations across the country, growing its national total by 25 per cent. Seventeen of these locations are already in market, with the remaining 18 screens expected to be live by the end of this year. Steve O’Connor, CEO of JCDecaux, told […]

The Australian Out of Home (OOH) industry today announced half year net media revenue results including the category breakdowns for 2021. Total net media revenue was $374.7 million, up 22.1 per cent from $307 million for the same period 2020*. Change was reported across the following categories:   Category figures 2021^: ·      Roadside Billboards (over […]