Earthwise / JCDecaux Official Australian Launch

Thursday, August 29th, 2024

Tristan Cotterill

To mark its official entry into the Australian market, eco-laundry brand Earthwise has partnered with JCDecaux to leverage its sustainable Out-of-Home advertising solutions. The collaboration centred on using JCDecaux’s fleet of low-emission buses in Sydney and Melbourne, complemented by Digital Large Format and Rail. Gemma ap Geraint, Brand Manager, Earthwise, said “Earthwise laundry liquids have […]

QMS Partners w/ Bupa for #Paris2024 #Paralympics

Wednesday, August 28th, 2024

Tristan Cotterill

Leading digital outdoor media company QMS has announced health and care company Bupa is the latest partner to join its Paris 2024 Digital Screen Network for the 2024 Paralympic Games. As the Official Healthcare Partner of Paralympics Australia, Bupa is committed to helping all Australians live longer, healthier, happier lives and making a better world. […]

QMS Delivers Gold For Brands

Wednesday, August 28th, 2024

Tristan Cotterill

As Australia gets ready to cheer on its athletes competing in the Paris 2024 Paralympic Games, leading digital outdoor media company QMS this week revealed that it has dynamically served a record of more than 40,000 pieces of content during the recent Olympic Games. A demonstration of how a world-class digital out of home (DOOH) […]

oOh!media Expands Network in Adelaide

Monday, August 26th, 2024

Tristan Cotterill

oOh!media, continues to deliver innovative advertising solutions in Adelaide with the launch of a new landmark double-sided large format digital billboard at one of the city’s busiest commuting corridors. Part of oOh!’s Signature Series – the most premium and sought-after digital and classic locations in Australia – the new digital site at Gepps Cross is […]

BYD’s Eye-Catching OOH To Drive ATTO3 Brand Awareness

Sunday, August 25th, 2024

Tristan Cotterill

BYD, in collaboration with independent media agency Yango and oOh!’s innovation and creative hub POLY, has unveiled a strategically placed Out of Home campaign designed to elevate brand awareness for their ATTO3 electric vehicle. The new campaign, featuring artwork developed by POLY, showcases BYD’s new ATTO3 across oOh!’s classic Road and Street furniture sites. The […]

OOH 2024 @OMA_Australia Half Year Results

Wednesday, August 21st, 2024

Tristan Cotterill

The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.* Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same […]

The (Australian) Creative Census

Monday, August 19th, 2024

Tristan Cotterill

The Creative Census is back for the third year running, the annual survey of Australia’s media and marketing industries, measuring creative thinking. The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which […]

Emmalee Crellin Joins oOh!media

Friday, August 16th, 2024

Tristan Cotterill

oOh!media has appointed Emmalee Crellin to the newly created role of head of data sales, driving the go to market promotion and sales of oOh!’s extensive data capabilities. She will be responsible for championing innovative data-led campaign solutions, streamlining client interactions with the oOh! network and making it easier to achieve their advertising objectives through […]

oOh!media Adds 35 Shopping Centres

Sunday, August 11th, 2024

Tristan Cotterill

oOh!media has announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. The company also announced that it has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide. The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations […]

Mitch Cook & Amber Burbidge Join Wildstone in Australia

Friday, August 9th, 2024

Tristan Cotterill

Wildstone has made two significant hires in its recently launched venture, which is headed up by Noel Cook, appointed Managing Director in May. Wildstone has now added Mitch Cook as its Commercial Director for Australia and Amber Burbidge as a Commercial Executive. Both previously worked for oOh!media. Mitch’s 18 years in the industry have been […]