DailyDOOH

BYD, in collaboration with independent media agency Yango and oOh!’s innovation and creative hub POLY, has unveiled a strategically placed Out of Home campaign designed to elevate brand awareness for their ATTO3 electric vehicle. The new campaign, featuring artwork developed by POLY, showcases BYD’s new ATTO3 across oOh!’s classic Road and Street furniture sites. The […]

The Out of Home (OOH) industry today announced half year net media revenue of $593.1million, up 8.0 per cent from $549.2million for the same period in 2023.* Digital Out of Home (DOOH) revenue accounts for 74.4 per cent of total net media revenue year-to-date, an increase over the recorded 71.9 per cent* for the same […]

The Creative Census is back for the third year running, the annual survey of Australia’s media and marketing industries, measuring creative thinking. The 24-question survey asks participants working in media publishers, agencies (media, creative, content, production, communications) and consumer marketing for their perceptions about the level of creativity, collaboration, and innovation in their company, which […]

oOh!media has appointed Emmalee Crellin to the newly created role of head of data sales, driving the go to market promotion and sales of oOh!’s extensive data capabilities. She will be responsible for championing innovative data-led campaign solutions, streamlining client interactions with the oOh! network and making it easier to achieve their advertising objectives through […]

oOh!media has announced the addition of 12 new shopping centres across Australia to its expanding retail media portfolio. The company also announced that it has acquired Blue Tongue Outdoor, further strengthening its presence with 23 more retail centres in Adelaide. The 12 new oOh! retail centres, located across every Australian mainland state are prime destinations […]

Wildstone has made two significant hires in its recently launched venture, which is headed up by Noel Cook, appointed Managing Director in May. Wildstone has now added Mitch Cook as its Commercial Director for Australia and Amber Burbidge as a Commercial Executive. Both previously worked for oOh!media. Mitch’s 18 years in the industry have been […]

The Alliance has announced the upcoming appointment of Nathan Moon, to the newly created role of National Partnership & Revenue Director. With the Alliance now firmly established as a national supplier of Large Format and with their recent exponential growth set to continue across national, suburban and regional locations, there was a clear priority to […]

As the closing ceremony of the Paris 2024 Olympic Games draws closer, leading digital outdoor media company QMS and some of Australia’s biggest brands are shifting their support to the Australian Paralympics team at the Paris 2024 Paralympic Games. The Paris 2024 Paralympic Games will run from 28 August to 8 September and could be […]

Britain’s best-selling tea brand, Yorkshire Tea, who recentlty brought their renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting has used DOOH to react promptly to the Australian Swim Team’s recent success at the Paris […]

Leading digital outdoor media company QMS has revealed its first Paris 2024 Olympic partner #3DOOH full motion campaign for Patties Foods, with Four’N Twenty pies lighting up QMS’ brand new digital large format site at Emporium Melbourne. With the full motion 3DOOH creative developed by QMS’ inhouse creative services team QUBE, Patties has launched its […]