DailyDOOH

The expansion of QMS’ premium national network continues, with the leading digital outdoor media company extending its recently announced partnership with retail property group Vicinity Centres to include two high profile sites at its Emporium Melbourne location in the heart of Melbourne’s CBD. As part of the partnership with QMS, the iconic Emporium Swanston Street […]

oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as […]

The Outdoor Media Association has announced that four new Members have recently joined including Outdoor Media Owners: Big Rig Media, Gipps Outdoor, and OA Collective, along with Outdoor Media Supplier, Just Digital Signage, signalling growth and continued commitment to further unifying the Out of Home media industry. “The Out of Home industry continues to flourish, […]

VMO this week announced it has secured the exclusive advertising rights to the newly developed cosmopolitan retail precinct in Sydney’s Lower North Shore, Mall 88, developed by the multi-award-winning JQZ. The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by full-line Coles supermarket, a public library, A-grade commercial office spaces, over […]

oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months. Strategically located at the foot of the iconic West Gate […]

Outdoor Advertising Collective has unveiled an initiative aimed at empowering Australian-owned independent OOH owners. Initially OA Collective has united over 14 independent OOH owners, offering advertisers and brands unparalleled access to a network of premium assets, predominantly large format billboards, across Australia and New Zealand. Co-founded by industry leaders Grant Kirkby and Warren Moore, boasting […]

oOh!media is launching a trial to assess the impact of reduced energy consumption across its large format digital network as part of an ongoing commitment to lead the Out of Home industry to a more sustainable future. Beginning on 2 July, the first phase will see a black out of 70 large format LED sites […]

Melbourne’s Southern Cross Station has awarded JCDecaux the exclusive advertising rights for Victoria’s busiest public transport hub after a competitive tender. Bronwyn Clementson, Executive General Manager – Commercial, JCDecaux, said “JCDecaux’s Melbourne presence has never been stronger, with best-in-class advertising solutions including our newly launched JCDecaux ICON, the West Gate Freeway, and the esteemed Young […]

To celebrate the launch of House of the Dragon Season 2 on 17 June, BINGE has partnered with Mindshare and POLY, the creative and innovation hub of oOh!media, in an Australian advertising first that will see the iconic Out-of-Home billboard at Taylor Square in Sydney ‘burned’ by a dragon using Computer Generated Imagery (CGI) technology. […]

Leading digital outdoor media company QMS has appointed Amelia Allan as Group Business Director, South Australia. Amelia will be responsible for leading the newly established South Australian sales function, further enhancing QMS’ commitment to a customer-centric sales approach in all major markets. She joins QMS from Wavemaker Adelaide, where she was Marketplace Associate Director for […]