DailyDOOH

The organisers of Integrate 2024 tell us that it is shaping up to be their most expansive show yet. Discover the latest technology from leading brands like Yahama, Axis Communications, Cisco, Q-Sys, Jabra and hundreds more and explore the leading edge of intelligent AV development, powered by AI, that’s elevating the realm of immersive digital […]

The Australian Out of Home industry has announced an increase of 6.7 per cent on net media revenue for Q2 2024, reporting $305.4 million, up from $286.2 million* for the same quarter in 2023. OMA CEO Elizabeth McIntyre told us “The ongoing growth of the Out-of-Home (OOH) industry at 6.7 per cent net revenue in […]

Ashleah Harding has joined OA Collective in the newly established role of Agency Sales Director (Southern States). With an impressive career spanning leadership roles at Woolworth’s Cartology, Nine Entertainment Group and Fairfax Media, Ashleah brings a wealth of experience and a vast network of contacts within the FMCG and retail sectors to OA Collective. Her […]

Britain’s best-selling tea brand, Yorkshire Tea, is bringing its renowned ‘properness’ to Australia with a series of dynamic activations, including an engaging pop-up event at Curly Lewis Brewery in Bondi and integrated OOH, social and sampling campaigns starting this month. Known and celebrated for its high-quality tea, bold flavours and tongue in cheek character, Yorkshire […]

The expansion of QMS’ premium national network continues, with the leading digital outdoor media company extending its recently announced partnership with retail property group Vicinity Centres to include two high profile sites at its Emporium Melbourne location in the heart of Melbourne’s CBD. As part of the partnership with QMS, the iconic Emporium Swanston Street […]

oOh!media has released new research on the key drivers of Out of Home effectiveness, supported by data from global marketing measurement firm Analytic Partners. The study shows the growing impact of OOH advertising when used consistently and at scale to drive return on investment (ROI), highlighting the significant gains for brands investing in OOH as […]

The Outdoor Media Association has announced that four new Members have recently joined including Outdoor Media Owners: Big Rig Media, Gipps Outdoor, and OA Collective, along with Outdoor Media Supplier, Just Digital Signage, signalling growth and continued commitment to further unifying the Out of Home media industry. “The Out of Home industry continues to flourish, […]

VMO this week announced it has secured the exclusive advertising rights to the newly developed cosmopolitan retail precinct in Sydney’s Lower North Shore, Mall 88, developed by the multi-award-winning JQZ. The $1.6 billion mixed-use development brings to life a three-level shopping centre, anchored by full-line Coles supermarket, a public library, A-grade commercial office spaces, over […]

oOh!media has strengthened its presence in Melbourne by acquiring the landmark West Gate Freeway large format digital site. This acquisition along with eight additional large format sites increases oOh!’s large format digital portfolio in Melbourne by more than 50 percent over the past 12 months. Strategically located at the foot of the iconic West Gate […]

Outdoor Advertising Collective has unveiled an initiative aimed at empowering Australian-owned independent OOH owners. Initially OA Collective has united over 14 independent OOH owners, offering advertisers and brands unparalleled access to a network of premium assets, predominantly large format billboards, across Australia and New Zealand. Co-founded by industry leaders Grant Kirkby and Warren Moore, boasting […]