DailyDOOH

The Australian Out of Home (OOH) industry has announced an increase of 9.26 per cent on net media revenue for Q1 2024, reporting $287.6 million, up from $263.2 million* for the same quarter in 2023. Digital OOH (DOOH) revenue accounts for 74.1 per cent of total net media revenue year-to-date, an increase over the recorded […]

JCDecaux Australia has launched broadcast-scale 3D (JC3D) across its Airport and Rail network. JC3D is now available on over 450 screens and multiple formats nationally, providing brands with an innovative platform to create memorable marketing experiences that resonate with audiences. Max Eburne, Chief Commercial Officer, JCDecaux, told us “For a long time our clients have […]

The Outdoor Media Association (OMA) presents its highly anticipated annual Industry Awards ceremony that will be held on the 2nd of May at the Pearl Ballroom, Crown Sydney. The OMA Awards shine a spotlight on the remarkable achievements of industry professionals who have tirelessly pushed the boundaries of Out of Home (OOH) advertising. They serve as a testament […]

IAB Australia and the Australian Outdoor Media Association (OMA) will collaborate for a second year to curate Powering DOOH 2024. The half-day conference will be held on April 4 in Sydney, and present both practical content and strategic thought leadership to elevate the planning and buying of Digital Out of Home (DOOH) and programmatic campaigns […]

Leading digital outdoor company QMS has announced an innovative new partnership with Samba TV, the leading provider of TV technology for audience data and omniscreen measurement, that will empower advertisers to extend the reach and impact of their TV campaigns with digital out of home. Samba TV Australia Managing Director Yasmin Sanders told us “As […]

oOh!media is supercharging how it connects advertisers with business and professional audiences by creating an expert team of specialists to maximise advertising engagement across airport and office environments. Tailored specifically for the exclusive business and professional audience, the dedicated team will work with agencies and advertisers to leverage oOh!’s extensive expertise and portfolio of Airport […]

JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW. The stunning new format has been designed by internationally renowned Australian architects, Tzannes, […]

oOh!media has broken ground on its Premium Sydney network with the first bus shelters now installed in Woollahra, one of Australia’s most affluent local government areas. Set to go fully live in April, Woollahra is an integral part of oOh!’s Premium Sydney offering – a fully digital Out of Home network that, upon completion, will […]

The Australian Out of Home industry has announced full year net media revenue results including the category breakdowns for 2023. The industry saw a total increase of 12.23 per cent on net media revenue in 2023. As previously reported, net media revenue for 2023 increased to $1,193.7 million, up from $1,063.6 million* for 2022, across the following categories:  Category figures 2023^: ·       Roadside Billboards (over and under 25 square metres) ·       Roadside Other (street furniture, bus/tram externals, small format) ·       Transport (including airports) ·       ^Retail, Lifestyle and Other   Category figures 2022: ·       Roadside Billboards (over and under 25 square metres) $507.8 million $271.3 million   $140.8 million $273.8 million     $466.5 million $238.6 million […]

oOh!media has extended its 17-year partnership with Victoria’s Department of Transport and Planning, securing a major long-term renewal of Australia’s largest single street furniture contract that stretches across metropolitan Melbourne. As part of the renewed agreement, oOh! will continue to manage advertising services, cleaning, maintenance, construction and installation of the approximately 5,000 bus shelters located […]