Basis Technologies and @PlaceExchange Integration

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Basis Technologies a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Place Exchange. Tyler Kelly, President, Basis Technologies told us “Digital Out-of-Home is one of the fastest-growing opportunities in digital marketing, with ubiquitous presence reaching nearly every consumer every month. The collaboration of Basis Technologies […]

Basis Technologies and @VistarMedia Automate #DOOH

Tuesday, July 11th, 2023

Adrian J Cotterill, Editor-in-Chief

Basis Technologies, a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising, has announced an integration with Vistar Media. The Basis platform now provides marketers with DOOH programmatic buying capabilities through access to Vistar Media’s supply-side platform (SSP) which connects buyers to compelling digital signage encompassing billboards, street furniture, transit screens, […]