DailyDOOH

“Out-of-Home isn’t affected by ad blocking, bot fraud or non-viewability issues,” Michael Donahue, founder of Connect the Dots and consultant to the Association of National Advertisers, told those attending the TAB/OAAA Conference and Expo in Boca Raton last week. “So why is Out-of-Home undervalued? We have seen the enemy and he is us. “But that […]

Lamar Advertising Company, Baton Rouge, Louisiana, was awarded the Crystal Bell Award at the TAB/OAAA Conference and Expo last week in Boca Raton for its leadership in donating space to PSAs regarding various social issues over the past year.

“Online is swallowing other media but it can’t swallow Out-of-Home,” Gerry Graf, founder and chief creative officer of Barton F. Graf 9000, told the audience at the TAB/OAAA Conference and Expo last week in Boca Raton, Florida. “That’s because it can’t replicate the real life experience of OOH, and combined with social and mobile, OOH […]

“Young people will expect everything in the physical world should work like magic,” Mike Walsh, futurist and author, told attendees at the TAB/OAAA Conference and Expo this week in Boca Raton. Children are being exposed at a very early age to smart phones, tablets and computer screens, with the result that their views of the […]

Gordon Borrell, media analyst and CEO, Borrell Associates, told attendees at the TAB/OAAA Conference and Expo last week that Out-of-Home and Digital Out-of-Home are only getting a piece of the dollars spent in advertising, and that the experiential/below-the-line sector is winning a lot of the ad dollars. “If small OOH companies and local marketing continue […]

Bill Tucker, executive vice-president media and data practices, American Association of Advertising Agencies, gave the attendees at the 2016 TAB/OAAA Conference and Expo last week in Boca Raton, Florida, a list of the priorities of the 4As. “Digital and technology have transformed the landscape,” said Tucker. “The consumer has more control over media. Media agencies […]

One of the best panels one could expect to have closed out the TAB/OAAA Conference and Expo in Boca Raton Wednesday Morning (Apr. 20/16) when (L-R below) Kevin Gleason, president & CEO, Adams + Fairway Outdoor; Scott Wells, CEO, Clear Channel Outdoor Americas; Jean-Luc Decaux, C-CEO, JCDecaux North America; Jeremy Male, chairman and CEO, OUTFRONT […]

The OBIEs this year showed a major jump in creativity from last year, and while, as mentioned earlier, we felt that there was a need for a revamp of categories in the future (which Stephen Freitas, the OAAA’s chief marketing officer, later told us is in the plans), we really enjoyed seeing the finalists and […]

There was an interesting mix of exhibitors in the spacious room adjacent to the main ballroom where most of the speaking engagements wee taking place this week at the TAB/OAAA Convention and Expo in Boca Raton. Unlike an expo like DSE, many of the exhibitors were as unfamiliar with DailyDOOH as we were with them, […]

Gold and silver OBIE Awards were presented last night (May. 19/16) at the TAB/OAAA Conference and Expo and, having attended the awards last year as well, I’d have to say that the creative this year showed a major step up from last. And the judging panel must not have had an easy job, choosing from […]