DailyDOOH

Swiftmile, the pioneer in micromobility charging infrastructure and technology, announced today that it has enlisted Broadsign, developer of the leading out-of-home marketing platform, as the technology partner for its new global micromobility advertising network. Swiftmile is working with the public sector, real-estate developers, and mobility operators to roll out charging hubs for micromobility vehicles like […]

One of the most-anticipated TV events of the year will see ITV2 take over Oxford Circus station and Brighton beach promenade to launch the new sizzling summer series, Love Island. Travellers in the heart of the capital were given the full ‘Love Island’ treatment, directed to their Tube trains by the show’s Scottish narrator, Iain […]

The Art Gallery of New South Wales announced this week, the Archibald Prize 100th anniversary winner alongside JCDecaux who turned turning the streets into an outdoor art gallery in order to celebrate the opening of Australia’s most extraordinary art event, the Art Gallery of New South Wales’ Archibald, Wynne and Sulman Prizes 2021. Art Gallery […]

Clear Channel Europe and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home marketing technology solutions will be deployed across Clear Channel Europe’s DOOH network spanning Europe. The collaboration aligns with Clear Channel Europe’s strategic plans to optimize media selling and buying across its global network of inventory using technology […]

Broadsign has quietly created three new roles… Bryan Mongeau has been promoted to CTO. A Broadsign veteran, Bryan has been with Broadsign since their humble beginnings. He has a deep knowledge of the OOH industry and an extensive background. In this new role, he will oversee the engineering and product departments to implement an agile […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week its revenue for the three months ended March 31, 2021. Adjusted revenue for the first quarter 2021 decreased by -37.2% to €454.3 million compared to €723.6 million in the first quarter of 2020. Excluding the negative impact from foreign exchange […]

Pladway, the programmatic advertising platform of Voilàp Holding, has announced that it will integrate the Broadsign Reach SSP with Pladway’s DSP, marking a step forward in the Italian company’s global vision we are told. This will give brands and agencies access to a programmatic campaign planning solution that will now reach more than 80,000 premium […]

As lockdown eases, London is opening back up. To celebrate, Bolt (the ride-hailing transport service) is encouraging users around the capital to leave their online world at home and reunite with others in real life.  Bolt is working with strategic marketing agency Cream to combine rider data and audience-led communications planning to encourage Londoners to get […]

Clear Channel Europe, a division of leading global Out of Home media company, Clear Channel Outdoor Holdings, inc. (NYSE: CCO) has unveiled Clear Channel LaunchPAD. It’s currently being rolled out with initial SSP partners Hivestack and Broadsign and will serve as a critical gateway connecting Clear Channel’s DOOH inventory to SSPs and digital buying platforms […]

Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Antonio Vincenti, CEO of Pikasso told us “Pikasso takes every ad campaign to heart and strives for outstanding results. We recognize that programmatic is part of the future, which is why […]