Broadsign has announced a joint effort with visual solutions company Gable; managed network services, cybersecurity, and digital signage solutions provider SageNet; and digital signage hardware developer Seneca (an Arrow Electronics company) to provide an end-to-end in-store digital marketing platform for multi-brand retailers. The combination of Broadsign’s OOH marketing technology with Gable’s visual communications, SageNet’s digital […]
JCDecaux in Australia is on track to digitise 35 Large Format billboards in prime locations across the country, growing its national total by 25 per cent. Seventeen of these locations are already in market, with the remaining 18 screens expected to be live by the end of this year. Steve O’Connor, CEO of JCDecaux, told […]
Russ Curry, Ministry of New Media
Broadsign, developer of the leading digital-out-of-home (DOOH) marketing technology platform, and Dutch computer vision firm Sightcorp, have announced that Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign Reach supply-side-platform (SSP). The combined technologies make real-time audience data more accessible, allowing publishers to […]
Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its 2021 half-year financial results. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our H1 2021 group revenue reached €1,082.3 million, a +0.6% yoy revenue growth or +2.9% on an organic basis driven by a better than expected […]
Russ Curry, Ministry of New Media
JCDecaux UK have launched an exclusive advertising opportunity within Heathrow VIP, which includes six iVisions. With a combination of 75’’ and 86’’ screens, this new addition to the Heathrow portfolio offers brands a fantastic opportunity to communicate with ultra-high-net worth individuals, positioned in prime locations throughout the private suite. With the return of international travel […]
Russ Curry, Ministry of New Media
JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its subsidiary JCDecaux Belgium has been awarded, following a competitive tender, the advertising bus shelters contract for the city of Antwerp, capital of Antwerp Province, Belgium’s biggest province with 1.9 million inhabitants. Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux, said “We […]
Russ Curry, Ministry of New Media
Swiftmile, the pioneer in micromobility charging infrastructure and technology, announced today that it has enlisted Broadsign, developer of the leading out-of-home marketing platform, as the technology partner for its new global micromobility advertising network. Swiftmile is working with the public sector, real-estate developers, and mobility operators to roll out charging hubs for micromobility vehicles like […]
Adrian J Cotterill, Editor-in-Chief
One of the most-anticipated TV events of the year will see ITV2 take over Oxford Circus station and Brighton beach promenade to launch the new sizzling summer series, Love Island. Travellers in the heart of the capital were given the full ‘Love Island’ treatment, directed to their Tube trains by the show’s Scottish narrator, Iain […]
The Art Gallery of New South Wales announced this week, the Archibald Prize 100th anniversary winner alongside JCDecaux who turned turning the streets into an outdoor art gallery in order to celebrate the opening of Australia’s most extraordinary art event, the Art Gallery of New South Wales’ Archibald, Wynne and Sulman Prizes 2021. Art Gallery […]
Clear Channel Europe and Broadsign today announced an expanded partnership through which the full stack of Broadsign’s digital-out-of-home marketing technology solutions will be deployed across Clear Channel Europe’s DOOH network spanning Europe. The collaboration aligns with Clear Channel Europe’s strategic plans to optimize media selling and buying across its global network of inventory using technology […]
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