DailyDOOH

Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Antonio Vincenti, CEO of Pikasso told us “Pikasso takes every ad campaign to heart and strives for outstanding results. We recognize that programmatic is part of the future, which is why […]

Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home marketing platform, has announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home network, which has now grown to include 3,000 displays. David Henderson, Chief Technology Officer at Global, told us “Broadsign is a proven solution for […]

Green search engine Ecosia is launching its first major international brand campaign in cities across Europe, to let millions of potential new users know that they can turn their searches, no matter how weird, into trees. The user-generated campaign speaks directly to users in each city, by displaying searches they have shared via social media. […]

JCDecaux UK has launched The Knightsbridge Tower, a new premium digital location and part of the iconic The Towers portfolio. We are told that it provides a new high-impact channel for brands to reach an affluent audience in the capital and that it strengthens JCDecaux UK’s strong digital presence in central London, It consists of […]

OUTFRONT Media Inc. and Broadsign have jointly announced that they’ve teamed up to deploy Broadsign’s out-of-home marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded the company will be able to streamline media sales and operations across this inventory […]

Go Media took their partner clients took to the Hauraki Gulf to celebrate its ability to transact programmatically across its digital roadside network. The first pDOOH campaign for Peugeot NZ was delivered across Go Media’s national digital network and facilitated via their programmatic exchange partner Vistar Media in conjunction with Verizon Media’s local team.   […]

Captivate and Broadsign this week announced a collaboration that will expand programmatic access to Captivate’s far-reaching network of elevator and large format displays in highly-trafficked office buildings via the Broadsign Reach supply-side-platform (SSP). Barb Huggett, General Manager at Captivate Canada told us “The ad space is incredibly dynamic and continues to develop alongside technological advances […]

JCDecaux UK’s Nurture programme, which provides start-up businesses with support, services and media investment matching to maximise the impact of their Out-of-Home media investment, has partnered with leading crowd-funding platform Crowdcube. Businesses within Crowdcube’s Funded Community will now be fully supported by Nurture services to make the most of Out-of-Home advertising’s benefits, including building brand […]

Sir Elton John is featured in a new Out-of-Home campaign this holiday season with the message, ‘A knight fighting for those with AIDS. Compassion – Pass It On’. Sir Elton John, Founder of the Elton John AIDS Foundation said, “If we can find the love as a global community to agree that every life has equal […]

JCDecaux has launched its first National Drive screen in Cardiff. The capital of Wales has a population of 1.5million and is known for it’s connected business community, excellent transport links, world-class sports venues, rich cultural heritage and vibrancy. The brand-new screen is visible to traffic travelling on Newport Road, one of the city’s busiest roads. […]