DailyDOOH

Broadsign has quietly created three new roles… Bryan Mongeau has been promoted to CTO. A Broadsign veteran, Bryan has been with Broadsign since their humble beginnings. He has a deep knowledge of the OOH industry and an extensive background. In this new role, he will oversee the engineering and product departments to implement an agile […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced this week its revenue for the three months ended March 31, 2021. Adjusted revenue for the first quarter 2021 decreased by -37.2% to €454.3 million compared to €723.6 million in the first quarter of 2020. Excluding the negative impact from foreign exchange […]

Pladway, the programmatic advertising platform of Voilàp Holding, has announced that it will integrate the Broadsign Reach SSP with Pladway’s DSP, marking a step forward in the Italian company’s global vision we are told. This will give brands and agencies access to a programmatic campaign planning solution that will now reach more than 80,000 premium […]

As lockdown eases, London is opening back up. To celebrate, Bolt (the ride-hailing transport service) is encouraging users around the capital to leave their online world at home and reunite with others in real life.  Bolt is working with strategic marketing agency Cream to combine rider data and audience-led communications planning to encourage Londoners to get […]

Clear Channel Europe, a division of leading global Out of Home media company, Clear Channel Outdoor Holdings, inc. (NYSE: CCO) has unveiled Clear Channel LaunchPAD. It’s currently being rolled out with initial SSP partners Hivestack and Broadsign and will serve as a critical gateway connecting Clear Channel’s DOOH inventory to SSPs and digital buying platforms […]

Pikasso and Broadsign today announced that they’ve teamed to bring Pikasso’s network of premium digital-out-of-home displays to the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Antonio Vincenti, CEO of Pikasso told us “Pikasso takes every ad campaign to heart and strives for outstanding results. We recognize that programmatic is part of the future, which is why […]

Global, the Media and Entertainment group, and Broadsign, developer of the leading out-of-home marketing platform, has announced that Global has chosen the Broadsign platform to accelerate the expansion of its digital-out-of-home network, which has now grown to include 3,000 displays. David Henderson, Chief Technology Officer at Global, told us “Broadsign is a proven solution for […]

Green search engine Ecosia is launching its first major international brand campaign in cities across Europe, to let millions of potential new users know that they can turn their searches, no matter how weird, into trees. The user-generated campaign speaks directly to users in each city, by displaying searches they have shared via social media. […]

JCDecaux UK has launched The Knightsbridge Tower, a new premium digital location and part of the iconic The Towers portfolio. We are told that it provides a new high-impact channel for brands to reach an affluent audience in the capital and that it strengthens JCDecaux UK’s strong digital presence in central London, It consists of […]

OUTFRONT Media Inc. and Broadsign have jointly announced that they’ve teamed up to deploy Broadsign’s out-of-home marketing platform as part of OUTFRONT’s OOH network. As the Broadsign Direct inventory and sales management system and Control content management system (CMS) are onboarded the company will be able to streamline media sales and operations across this inventory […]