DailyDOOH

Following weeks of social posts and questions from the industry regarding the logistics of delivering JCDecaux’s famous Christmas hams around Australia, the Out-of-Home company today announced a partnership with OzHarvest whilst ‘Ham Day’ pauses in the #COVID19 landscape of 2020. JCDecaux is renowned for its annual tradition, affectionately known as ‘Ham Day’ – a day […]

JCDecaux UK has expanded its digital street furniture presence into three new cities, namely Leeds, Newcastle and Northampton. Placed in the heart of each city centre, the installations will combine the latest in digital advertising technology with free public services, including an automated external defibrillator that can be used by the public to save lives. […]

Six leading digital-out-of-home technology platforms; Adomni, Broadsign, Place Exchange, Verizon Media, VIOOH, and Vistar Media have announced that they are coming together to bring some standardisation to digital-out-of-home venue data and help drive programmatic DOOH forward. The consortium of #AdTECH innovators released a new set of recommendations, aligned with OpenRTB2.5, for labeling DOOH inventory in […]

In the UK, JCDecaux has installed two new Transvision screens in Leeds station, strengthening the network to 28 screens across 18 stations nationwide. Over 32 million people use Leeds station each year (Route), making it the North’s busiest rail station in one of the UK’s fastest growing cities. To accommodate the growing demand there for […]

JCDecaux Transport, the number-one Out-of-Home (OOH) media company in Hong Kong, has announced the launch of its partnership with JCDecaux’s ‘startup’ VIOOH. The press release says that this will make trading digital OOH easier than ever for Hong Kong International Airport (HKIA) advertising. In this instance, VIOOH’s programmatic platform connects HKIA’s premium advertising inventory to […]

Following the extension of the exclusive partnership with Dubai Airports until 2028, JCDecaux, the number one outdoor advertising company worldwide and number one in airports, has implemented an ambitious media roll-out in 2019 and early 2020 aiming at transforming the airport experience for passengers while offering iconic communication platforms to brands. Eugene Barry, Executive Vice […]

TAPTAP Digital and Broadsign today rolled out a new #AdTECH integration that opens up Broadsign Reach’s global network of programmatic digital-out-of-home inventory and dynamic creative capabilities to media buyers using the Sonata suite of omnichannel advertising solutions. Alvaro Mayol, CPO and CTO, TAPTAP Digital told us “Our partnership with Broadsign is a great match for […]

At a time when many people around the world are experiencing mental health strain due to the global pandemic, JCDecaux and its partner, suicide prevention charity R U OK?, are helping Australians continue the conversation that starts with “Are you OK?” This September, in an Out-of-Home industry first campaign, R U OK? is using an […]

Verizon Media and Broadsign this week announced an extended partnership to directly integrate Verizon Media’s programmatic demand-side-platform (DSP) with the Broadsign Reach programmatic DOOH supply-side-platform (SSP). Using the combined solutions, Verizon Media advertisers can now access Broadsign’s global programmatic DOOH inventory as part of their omnichannel buys. Greg MacDonald, VP, Marketplace Partnerships at Verizon Media […]

During the last few months of lockdown we’ve been working on a very special ‘Global Insights’ webinar which Broadsign have kindly agreed to host for us on Wednesday September 24, 2020. Four industry experts will discuss the current trends in DOOH, show you the latest in Programmatic standards, debate what role industry associations play in […]