DailyDOOH

StackAdapt and Broadsign this week debuted a new auction package for their adtech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home campaigns across the region. Accessible via the StackAdapt multi-channel demand-side platform (DSP), the new offering launches at the start of an unprecedented […]

Broadsign has released an interesting ‘State of Static OOH Report’ which paints a strong 2024 outlook, with workflow efficiency, automation, data and analytics technology, and sustainability as key areas of focus. Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of […]

JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. She will join the company’s nine-strong executive leadership team effective from 1 February 2024. Steve O’Connor, CEO JCDecaux Australia and New Zealand said: “With 14 years of dedicated service at JCDecaux and APN Outdoor (APNO), Bronwyn Clementson’s rich […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its revenue for the full-year 2023. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our 2023 Group revenue grew by +7.6%, +8.7% on an organic basis, to reach €3,570.0 million driven by digital, the continued growth of […]

Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]

JCDecaux SE (Euronext Paris: DEC) has announced that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR lines including Airport Express, as well as the non-exclusive rights […]

Zitcha and Broadsign have teamed up to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform. The collaboration empowers retailers to maximise and monetise in-store digital display networks and enables advertising partners to easily view and book available in-store inventory and review campaign performance alongside the retailer’s other media channels. “The potential of […]

Leading Out-of-Home media company JCDecaux New Zealand has launched its Nurture program in the local market. The program provides start-ups and emerging businesses with visibility and awareness in cities across New Zealand through the impact of Out-of-Home media, backed by tailored campaign support and marketing services. JCDecaux Nurture kicks off with a collaboration with New […]

In Australia Coles 360 is accelerating its product capabilities, announcing a new partnership with out-of-home adtech provider Broadsign. Paul Brooks, General Manager of Coles 360 said, “We’re determined to provide unique, impactful, and measurable omni-channel media solutions and these partnerships allow us to do just that. The Broadsign Platform provides the ideal solution to power […]

JCDecaux Australia and New Zealand has announced a partnership with Scope3, a pioneer and leading provider of scope 3 emissions data to measure and report the carbon footprint of media and advertising. The collaboration will introduce Out-of-Home advertising into the emissions footprint tool for the first time, enhancing transparency for the channel and empowering media […]