Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also […]
Adrian J Cotterill, Editor-in-Chief
“California, here we come! ♫ We’re headed to the OAAA’s 2024 OOH Media Conference in Carlsbad, California from April 29 to May 1, 2024—and we’re looking forward to seeing all our OOH peers there!” says Broadsign They’re eager to share exciting updates on the latest trends and technologies shaping the outdoor advertising landscape. If you […]
Adrian J Cotterill, Editor-in-Chief
Zitcha, who partnered with Broadsign 12 months ago to integrate the Broadsign out-of-home advertising platform with Zitcha’s retail media platform has just announced a deal with the world’s third largest home improvement and gardening retailer to launch a full digital retail media network across South Africa. Australian-founded Zitcha has been engaged by Leroy Merlin to […]
JCDecaux has launched the Aspire, a newly designed, Digital Large Format portrait sign. The first site was unveiled in the busy inner-city suburb of Pyrmont in Sydney and is part of JCDecaux’s contract with Sydney Trains, the largest Out-of-Home contract in NSW. The stunning new format has been designed by internationally renowned Australian architects, Tzannes, […]
Adrian J Cotterill, Editor-in-Chief
StackAdapt and Broadsign this week debuted a new auction package for their adtech integration that makes it simpler for StackAdapt’s media buyers in the US to plan and execute political programmatic digital out-of-home campaigns across the region. Accessible via the StackAdapt multi-channel demand-side platform (DSP), the new offering launches at the start of an unprecedented […]
Broadsign has released an interesting ‘State of Static OOH Report’ which paints a strong 2024 outlook, with workflow efficiency, automation, data and analytics technology, and sustainability as key areas of focus. Digital out-of-home (DOOH) may have claimed the limelight in recent years, but demand for static OOH remains strong. It accounts for nearly 70% of […]
JCDecaux Australia has appointed Bronwyn Clementson to the newly created role of Executive General Manager – Commercial. She will join the company’s nine-strong executive leadership team effective from 1 February 2024. Steve O’Connor, CEO JCDecaux Australia and New Zealand said: “With 14 years of dedicated service at JCDecaux and APN Outdoor (APNO), Bronwyn Clementson’s rich […]
Adrian J Cotterill, Editor-in-Chief
JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, has announced its revenue for the full-year 2023. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our 2023 Group revenue grew by +7.6%, +8.7% on an organic basis, to reach €3,570.0 million driven by digital, the continued growth of […]
Bringing a joyful start to 2024, this month, snack bar brand, nākd., is kicking off a new digital and Out-of-Home campaign to boost awareness and drive purchase among shoppers. In a media first, nākd. is the launch advertiser to deploy JCDecaux UK’s two new #3DOOH capabilities as part of a wider Out-of-Home campaign booked through […]
JCDecaux SE (Euronext Paris: DEC) has announced that JCDecaux Pearl & Dean, a 100% sister company (hereinafter called “JCDecaux Transport”) has won the renewal of its exclusive advertising contracts with MTR Corporation for the operation and management of advertising across a total of eight MTR lines including Airport Express, as well as the non-exclusive rights […]
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