DailyDOOH

Broadsign is building the future of out-of-home and needs your help. With 70% of OOH still static, it is an important, yet underrepresented part of our industry.  That’s why they’d like your input in this State of Static OOH survey. By participating in this global survey, you’ll be helping to identify the priorities and drivers […]

JCDecaux and news platform The Daily Aus have partnered to inform Australians on the upcoming Indigenous Voice to Parliament referendum. The education campaign “Be a voice, not an echo”, empowers audiences to make an informed decision when they vote on October 14. Tess Phillips, Executive General Manager – Corporate Affairs, JCDecaux, said: “Given all Australians […]

JCDecaux has partnered with Samsung and their media agency Chep, that sees the tech giant take JCDecaux hero site ‘Broadway & George’ exclusively for 12 months as part of a multi-format campaign. Max Eburne, Chief Commercial Officer, JCDecaux Australia, said: “This is the first time JCDecaux has provided a brand exclusive access to one of […]

Digital #AdTECH company illumin (formerly AcuityAds) and Broadsign have teamed up to integrate the Broadsign supply-side-platform with illumin’s journey advertising platform. The collaboration makes the illumin platform a true one-stop shop for cross-channel marketing by bringing premium global DOOH inventory to illumin for the first time. “DOOH has grown to become a critical part of […]

Leading Out-of-Home media company JCDecaux New Zealand has switched on its 26th SMARTFRAME in its national network, the first and only digital Out-of-Home site to reach audiences heading to western suburbs such as New Lynn, Blockhouse Bay, Titirangi, Huia, and Laingholm, as well as the western beaches. With no other billboards along the route from […]

At #Infocomm23 last week EV Range announced that it is working with LG Business Solutions, LSI Industries and Broadsign on an integrated solution including electric vehicle chargers and charger station management software, with digital signage and advertising options. They say that the ChargeCast solution will help remove the complexities of integrating and managing chargers equipped […]

JCDecaux SE (Euronext Paris: DEC) announced this week that JCDecaux Norge AS, its Norwegian subsidiary, has won an exclusive six year (plus a two year extension option) advertising contract with Sporveien Media AS, the company governing the advertising concessions for public transport in the greater Oslo region. Inge Aasen, Managing director of Sporveien Media, told […]

ARAGO (formerly the Mediakeys Platform) and Broadsign this week announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform to ARAGO’s omnichannel demand-side-platform, making programmatic digital-out-of-home purchases accessible for the first time on the ARAGO platform. With the combined technologies, retailers and brands can now access DOOH from one central […]

Even as digital out-of-home continues to proliferate, static (or classic) OOH remains the dominant format, yet the processes in place for managing and selling static OOH inventory have largely remained manual. To help modernize classic workflows, Broadsign today launched its new Static Campaigns module, which makes it easy for media owners to manage static and […]

Flow City and Broadsign today announced an AdTECH integration that makes premium global digital-out-of-home screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform. The collaboration allows media buying agencies, small businesses, and startups using Flow City to plan, purchase, and execute global DOOH campaigns with optimal visibility and exposure across new inventory located in […]