DailyDOOH

Broadsign has announced general availability of the Broadsign Ad Server. Part of the Broadsign OOH advertising platform, the new technology gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments. It releases as more digital and omnichannel buyers have entered the OOH advertising ecosystem, […]

JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform. This new functionality, built by REACH Media, allows media agencies and clients to plan JCDecaux campaigns with real-time site availability. It provides certainty to clients that all JCDecaux assets proposed, across its […]

Adkom, Blip, and Broadsign this week announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Andy Gotshalk, Vice President of Programmatic for Adkom and Blip told us “We’re committed to working with brands, agencies, DSPs and SSPs to ensure […]

Broadsign and Numbat GmbH this week announced that Numbat has selected the Broadsign digital-out-of-home advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations. As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is leveraging the Broadsign […]

Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]

It is with great sadness that we report the death of Jean Beaudry who passed away on Saturday, February 18, 2023 at the age of 56 following a long battle with illness. Jean Beaudry joined BroadSign as COO and VP Finance back in January 2014. He was eloquent, kind, organised, professional and well loved and […]

Broadsign today announced the appointment of Frank Vallenga to Vice President of SaaS Sales. In this newly formed role, he will collaborate closely with prospective and existing customers to help them build and scale their OOH media businesses while also managing Broadsign’s global SaaS sales team. Frank has been an integral member of the Broadsign […]

A new study carried out by JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals that travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel. The Airport Mindset Study conducted late last year aimed to understand the emotional mindset of passengers […]

We are told that owning and managing digital display advertising networks just got a lot simpler thanks to the system-on-chip (SoC) technology collaboration between LG Business Solutions USA and Broadsign. Owners of LG webOS™-enabled digital signage displays can now use ‘Broadsign for SoC’ to activate intelligent OOH advertising and content management capabilities across their screens, […]

JCDecaux is growing its partnership with Perth Airport after winning a competitive tender. The expanded contract will see new and upgraded digital assets installed and programmatic trading enabled across all Perth Airport digital inventory. Andrew Hines, Chief Operating Officer, JCDecaux told us “Perth Airport and JCDecaux have been in partnership for many years. This tender […]