DailyDOOH

At #Infocomm23 last week EV Range announced that it is working with LG Business Solutions, LSI Industries and Broadsign on an integrated solution including electric vehicle chargers and charger station management software, with digital signage and advertising options. They say that the ChargeCast solution will help remove the complexities of integrating and managing chargers equipped […]

JCDecaux SE (Euronext Paris: DEC) announced this week that JCDecaux Norge AS, its Norwegian subsidiary, has won an exclusive six year (plus a two year extension option) advertising contract with Sporveien Media AS, the company governing the advertising concessions for public transport in the greater Oslo region. Inge Aasen, Managing director of Sporveien Media, told […]

ARAGO (formerly the Mediakeys Platform) and Broadsign this week announced a technology partnership that brings all the DOOH inventory available via the Broadsign supply-side-platform to ARAGO’s omnichannel demand-side-platform, making programmatic digital-out-of-home purchases accessible for the first time on the ARAGO platform. With the combined technologies, retailers and brands can now access DOOH from one central […]

Even as digital out-of-home continues to proliferate, static (or classic) OOH remains the dominant format, yet the processes in place for managing and selling static OOH inventory have largely remained manual. To help modernize classic workflows, Broadsign today launched its new Static Campaigns module, which makes it easy for media owners to manage static and […]

Flow City and Broadsign today announced an AdTECH integration that makes premium global digital-out-of-home screens available for purchase programmatically on Flow City’s DOOH-specialty demand-side-platform. The collaboration allows media buying agencies, small businesses, and startups using Flow City to plan, purchase, and execute global DOOH campaigns with optimal visibility and exposure across new inventory located in […]

Broadsign has announced general availability of the Broadsign Ad Server. Part of the Broadsign OOH advertising platform, the new technology gives OOH media owners access to modern tools for selling, improved targeting capabilities, and advanced reporting in direct, one-to-one selling environments. It releases as more digital and omnichannel buyers have entered the OOH advertising ecosystem, […]

JCDecaux New Zealand has taken the bold step of developing and integrating live Out-of-Home availability into Calibre, New Zealand’s industry wide measurement platform. This new functionality, built by REACH Media, allows media agencies and clients to plan JCDecaux campaigns with real-time site availability. It provides certainty to clients that all JCDecaux assets proposed, across its […]

Adkom, Blip, and Broadsign this week announced a technology collaboration that brings more than 2,000 large format, roadside digital billboards located in more than 190 markets to the Broadsign supply-side-platform (SSP). Andy Gotshalk, Vice President of Programmatic for Adkom and Blip told us “We’re committed to working with brands, agencies, DSPs and SSPs to ensure […]

Broadsign and Numbat GmbH this week announced that Numbat has selected the Broadsign digital-out-of-home advertising platform to build, power, and scale advertising capabilities for its growing network of sustainable, high-power electric vehicle (EV) charging stations. As Numbat rolls out 600 stations throughout 2023, each equipped with two advertising displays, the company is leveraging the Broadsign […]

Leading out-of-home advertising technology vendors Vistar Media and Broadsign have announced an excting mutual integration to their respective mediation layers which will enable an open, fair play auction regardless of which firm’s mediation layer is used. This collaboration lowers the operational burden for media owners while facilitating easier advertiser access to OOH inventory. Eric Lamb, […]