JCDecaux Wins Expanded Perth Airport Tender

Monday, February 13th, 2023

Tristan Cotterill

JCDecaux is growing its partnership with Perth Airport after winning a competitive tender. The expanded contract will see new and upgraded digital assets installed and programmatic trading enabled across all Perth Airport digital inventory. Andrew Hines, Chief Operating Officer, JCDecaux told us “Perth Airport and JCDecaux have been in partnership for many years. This tender […]

SMARTFRAME @JCDecauxNZ Footprint Expanded

Wednesday, February 8th, 2023

Tristan Cotterill

JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch. Mike Watkins, Country Head, JCDecaux New Zealand, told us “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable […]

JCDecaux Wins Macau Street Furniture Contract

Monday, February 6th, 2023

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its JV subsidiary, JCDecaux (Macau) Limited, created in partnership with HN Group (JCDecaux 80% / HN Group 20%), has been awarded a 15-year exclusive contract for the advertising street furniture in the Macau Special Administrative Region of the People’s Republic of […]

Veronica Ong Joins @Broadsign

Friday, February 3rd, 2023

Tristan Cotterill

Veronica Ong has joined Broadsign as Sales Director, Southeast Asia (SEA). She joins Broadsign from JCDecaux Singapore. Veronica brings a wealth of OOH knowledge and sales experience that will help the company further expand its SEA footprint. In the newly formed role, she will support the regional sales team in strengthening Broadsign’s partner offering and […]

Join @AdClubNY “Conversations With…” Series

Wednesday, January 25th, 2023

Adrian J Cotterill, Editor-in-Chief

Join the ADVERTISING Club of New York this Thursday January 26 as their members’ favorite “Conversations With…” Series is back to kickstart 2023. In person or online you can join Ad Club Board Chairman Rick Song SVP, Group Head of Digital Sales, Nielsen who will be in conversation with Sophie Kelly, SVP, Whiskeys Portfolio, Diageo. The event […]

StackAdapt Partnership w/ @Broadsign

Tuesday, January 24th, 2023

Adrian J Cotterill, Editor-in-Chief

With demand for out-of-home advertising continuing to surge, StackAdapt this week announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The #AdTech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, providing StackAdapt users access to premium international screens in highly trafficked locations that are available […]

Broadsign Next Generation #OOH Platform

Thursday, January 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Ahead of #ISE2023 Broadsign, the leading out-of-home (OOH) technology developer, has announced its next-gen OOH platform. Broadsign Director of Product Marketing Sabrina Allard told us “Between OOH’s continued programmatic advancement and the increasing digitization of screens, the OOH industry has grown more complex, and we’re continuously evolving our product portfolio to ensure our clients can […]

Singapore Changi Airport JCDecaux Ad Contract

Wednesday, January 18th, 2023

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for another seven years, from 2023 until 2029, with an option for further five years’ extension to 2034. Ms Lim Peck Hoon, Executive Vice President, Commercial, Changi Airport Group, said “We are delighted to continue our partnership with JCDecaux for Changi […]

Broadsign’s Commitment To Sustainability

Monday, January 16th, 2023

Guest Contributor, Burr Smith

A little time off around the holidays, besides being a nice way to recharge, also provides a good opportunity for reflection on the progress we’ve made and a look ahead at the progress still to come. Fortunately, 2022 was a good year for us at Broadsign, and 2023 promises to be a special year for […]

Global OOH Insights 2022 @Broadsign Webinar

Thursday, December 15th, 2022

Adrian J Cotterill, Editor-in-Chief

Today, Thursday December 15, 2022 the Broadsign Global OOH Insights 2022 Webinar is back and you will likely want to join 330+ of your industry colleagues and brethren, ask our panel of experts questions and gain some insight at the end of an eventful year. With almost all of the big agencies stating that they […]