DailyDOOH

JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch. Mike Watkins, Country Head, JCDecaux New Zealand, told us “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its JV subsidiary, JCDecaux (Macau) Limited, created in partnership with HN Group (JCDecaux 80% / HN Group 20%), has been awarded a 15-year exclusive contract for the advertising street furniture in the Macau Special Administrative Region of the People’s Republic of […]

Veronica Ong has joined Broadsign as Sales Director, Southeast Asia (SEA). She joins Broadsign from JCDecaux Singapore. Veronica brings a wealth of OOH knowledge and sales experience that will help the company further expand its SEA footprint. In the newly formed role, she will support the regional sales team in strengthening Broadsign’s partner offering and […]

Join the ADVERTISING Club of New York this Thursday January 26 as their members’ favorite “Conversations With…” Series is back to kickstart 2023. In person or online you can join Ad Club Board Chairman Rick Song SVP, Group Head of Digital Sales, Nielsen who will be in conversation with Sophie Kelly, SVP, Whiskeys Portfolio, Diageo. The event […]

With demand for out-of-home advertising continuing to surge, StackAdapt this week announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The #AdTech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, providing StackAdapt users access to premium international screens in highly trafficked locations that are available […]

Ahead of #ISE2023 Broadsign, the leading out-of-home (OOH) technology developer, has announced its next-gen OOH platform. Broadsign Director of Product Marketing Sabrina Allard told us “Between OOH’s continued programmatic advancement and the increasing digitization of screens, the OOH industry has grown more complex, and we’re continuously evolving our product portfolio to ensure our clients can […]

JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for another seven years, from 2023 until 2029, with an option for further five years’ extension to 2034. Ms Lim Peck Hoon, Executive Vice President, Commercial, Changi Airport Group, said “We are delighted to continue our partnership with JCDecaux for Changi […]

A little time off around the holidays, besides being a nice way to recharge, also provides a good opportunity for reflection on the progress we’ve made and a look ahead at the progress still to come. Fortunately, 2022 was a good year for us at Broadsign, and 2023 promises to be a special year for […]

Today, Thursday December 15, 2022 the Broadsign Global OOH Insights 2022 Webinar is back and you will likely want to join 330+ of your industry colleagues and brethren, ask our panel of experts questions and gain some insight at the end of an eventful year. With almost all of the big agencies stating that they […]

With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. In executing its latest omnichannel campaign […]