DailyDOOH

It is with great sadness that we report the death of Jean Beaudry who passed away on Saturday, February 18, 2023 at the age of 56 following a long battle with illness. Jean Beaudry joined BroadSign as COO and VP Finance back in January 2014. He was eloquent, kind, organised, professional and well loved and […]

Broadsign today announced the appointment of Frank Vallenga to Vice President of SaaS Sales. In this newly formed role, he will collaborate closely with prospective and existing customers to help them build and scale their OOH media businesses while also managing Broadsign’s global SaaS sales team. Frank has been an integral member of the Broadsign […]

A new study carried out by JCDecaux New Zealand and neuroscience research company Neuro-Insight reveals that travellers are more receptive to advertising in the airport due to the uniqueness of the experience, space and emotional intensity of air travel. The Airport Mindset Study conducted late last year aimed to understand the emotional mindset of passengers […]

We are told that owning and managing digital display advertising networks just got a lot simpler thanks to the system-on-chip (SoC) technology collaboration between LG Business Solutions USA and Broadsign. Owners of LG webOS™-enabled digital signage displays can now use ‘Broadsign for SoC’ to activate intelligent OOH advertising and content management capabilities across their screens, […]

JCDecaux is growing its partnership with Perth Airport after winning a competitive tender. The expanded contract will see new and upgraded digital assets installed and programmatic trading enabled across all Perth Airport digital inventory. Andrew Hines, Chief Operating Officer, JCDecaux told us “Perth Airport and JCDecaux have been in partnership for many years. This tender […]

JCDecaux New Zealand is continuing to expand its footprint with the growth of its high-impact, digital portrait SMARTFRAME network across Auckland, Wellington and Christchurch. Mike Watkins, Country Head, JCDecaux New Zealand, told us “Our SMARTFRAME network is growing due to industry demand, with the significant expansion providing advertisers the ability to reach volumes of valuable […]

JCDecaux SE (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that its JV subsidiary, JCDecaux (Macau) Limited, created in partnership with HN Group (JCDecaux 80% / HN Group 20%), has been awarded a 15-year exclusive contract for the advertising street furniture in the Macau Special Administrative Region of the People’s Republic of […]

Veronica Ong has joined Broadsign as Sales Director, Southeast Asia (SEA). She joins Broadsign from JCDecaux Singapore. Veronica brings a wealth of OOH knowledge and sales experience that will help the company further expand its SEA footprint. In the newly formed role, she will support the regional sales team in strengthening Broadsign’s partner offering and […]

Join the ADVERTISING Club of New York this Thursday January 26 as their members’ favorite “Conversations With…” Series is back to kickstart 2023. In person or online you can join Ad Club Board Chairman Rick Song SVP, Group Head of Digital Sales, Nielsen who will be in conversation with Sophie Kelly, SVP, Whiskeys Portfolio, Diageo. The event […]

With demand for out-of-home advertising continuing to surge, StackAdapt this week announced a partnership with Broadsign that unlocks new OOH advertising opportunities for agencies and brands. The #AdTech collaboration strengthens the OOH inventory available on StackAdapt’s multi-channel digital advertising platform, providing StackAdapt users access to premium international screens in highly trafficked locations that are available […]