Broadsign Next Generation #OOH Platform

Thursday, January 19th, 2023

Adrian J Cotterill, Editor-in-Chief

Ahead of #ISE2023 Broadsign, the leading out-of-home (OOH) technology developer, has announced its next-gen OOH platform. Broadsign Director of Product Marketing Sabrina Allard told us “Between OOH’s continued programmatic advancement and the increasing digitization of screens, the OOH industry has grown more complex, and we’re continuously evolving our product portfolio to ensure our clients can […]

Singapore Changi Airport JCDecaux Ad Contract

Wednesday, January 18th, 2023

Tristan Cotterill

JCDecaux SE (Euronext Paris: DEC) has renewed its advertising concession with Singapore Changi Airport for another seven years, from 2023 until 2029, with an option for further five years’ extension to 2034. Ms Lim Peck Hoon, Executive Vice President, Commercial, Changi Airport Group, said “We are delighted to continue our partnership with JCDecaux for Changi […]

Broadsign’s Commitment To Sustainability

Monday, January 16th, 2023

Guest Contributor, Burr Smith

A little time off around the holidays, besides being a nice way to recharge, also provides a good opportunity for reflection on the progress we’ve made and a look ahead at the progress still to come. Fortunately, 2022 was a good year for us at Broadsign, and 2023 promises to be a special year for […]

Global OOH Insights 2022 @Broadsign Webinar

Thursday, December 15th, 2022

Adrian J Cotterill, Editor-in-Chief

Today, Thursday December 15, 2022 the Broadsign Global OOH Insights 2022 Webinar is back and you will likely want to join 330+ of your industry colleagues and brethren, ask our panel of experts questions and gain some insight at the end of an eventful year. With almost all of the big agencies stating that they […]

First French #pDOOH Campaign on DV360

Tuesday, November 29th, 2022

Adrian J Cotterill, Editor-in-Chief

With the assistance of digital agency Jellyfish, Orange Bank has been an active programmatic Digital Out-Of-Home media buyer since December 2021. In the last year, the medium has become a core part of Jellyfish’s digital media strategy for promoting the financial institution’s premium card and consumer credit product offerings. In executing its latest omnichannel campaign […]

JCDecaux New Zealand Sustainable Advertising

Tuesday, October 11th, 2022

Tristan Cotterill

In an Out-of-Home industry-first for New Zealand, JCDecaux has launched new sustainability footers, allowing advertisers the ability to let audiences know they have made a sustainable media choice by partnering with JCDecaux. Mike Watkins, Country Head of JCDecaux New Zealand, told us “Our sustainability credentials are extremely important to us and we continually look for […]

The Media Shop Targets Retail Media Expansion w/ @Broadsign

Tuesday, October 11th, 2022

Tristan Cotterill

Broadsign, developer of the leading out-of-home (OOH) advertising platform, and Australian outdoor media company The Media Shop (TMS) this week announced a partnership that will fuel the growth of The Media Shop network of retail signage. The Media Shop is leveraging the Broadsign Platform to streamline ad sales and manage and distribute content across its […]

Hey Manhattan ! Here’s @Broadsign

Monday, October 10th, 2022

Adrian J Cotterill, Editor-in-Chief

Broadsign will once again be in attendance during New York Digital Signage Week which starts today and takes place October 10 – 14, 2022. If you are planning to attend then be sure to drop by their booth at the DPAA Global Summit on October 11 (takes place same as last year at Pier Sixty). […]

Less Mess Storage Partners with ChargeEuropa

Wednesday, September 28th, 2022

Adrian J Cotterill, Editor-in-Chief

EV charging network operator ChargeEuropa has announced a partnership with Less Mess Storage, the largest self storage business operating in CEE. Less Mess Storage provides secure, convenient and cost-effective self storage to residential and business customers across Poland and the Czech Republic. We understand that the first charging station will be installed at the Less […]

Adapt Media Partnership w/ @INEOsolutions

Sunday, August 21st, 2022

Adrian J Cotterill, Editor-in-Chief

INEO Tech Corp. (TSX-V: INEO, OTCQB: INEOF) has announced a partnership with Adapt Media to market INEO’s Digital-Out-Of-Home advertising inventory to Adapt’s advertising clients. “Partnering with Adapt Media is a major advancement for INEO’s advertising pipeline due to Adapt’s presence in the Toronto area and their strong national footprint,” commented Kyle Hall, CEO of INEO. […]