DailyDOOH

Broadsign, the leading out-of-home advertising platform, this week released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach that […]

Clear Channel France is now deploying its advertising inventory also on Broadsign Reach, within its European LaunchPAD offer. LaunchPAD now enables those using the programmatic channel operating in France to access the entire premium digital inventory of Clear Channel France, almost 3.000 totem screens in shopping centers, in the metro and in the street. This […]

Brands and media buying agencies around the world can now easily plan and execute ad campaigns on Intersection’s premium digital out-of-home inventory in top U.S. DMAs, courtesy of an expanded partnership between Intersection and Broadsign. The two industry leaders have teamed up to onboard more than 5,500 Intersection displays to the Broadsign Reach programmatic DOOH […]

Broadsign and Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, today announced a new partnership designed to enhance Cartology’s retail media network. The collaboration will make it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over 1,400 Woolworths food and everyday […]

Since 1964, JCDecaux has championed a virtuous model to design, install and maintain infrastructure (bus shelters, self-cleaning public toilets, self-service bicycles, etc.) in public spaces and transport areas. These valuable and innovative services are financed by brand advertising. In line with the company’s goal to sustainably improve the quality of life for people wherever they […]

In Australia, Yahoo and JCDecaux have announced the expansion of their digital out-of-home partnership. We are told that the expansion will make it easier for marketers to plan, target, derive insights and measure campaigns across screens, and brands and marketers will now be able to re-engage consumers exposed to JCDecaux’s programmatic and direct DOOH advertising […]

Following an exceptional year of growth Broadsign announced this week the expansion of its programmatic team with the appointment of John Dolan as Vice President, Global Head of Media Sales. Maarten Dollevoet, Chief Revenue Officer, Broadsign told us “More media buyers are looking to programmatic DOOH to broaden their portfolio, and with an ad tech […]

News in that JCDecaux will remain as the exclusive street furniture provider for North Sydney Council after winning an expanded tender that significantly increases its digital presence in one of Sydney’s most affluent locations. Steve O’Connor, CEO of JCDecaux, told us “Retaining the North Sydney contract is another triumphant win for JCDecaux following our recent […]

New Zealand’s state-owned commercially funded broadcaster TVNZ, is the first brand to run a roadside programmatic campaign across JCDecaux New Zealand’s roadside Digital Large format network. Kurt Malcolm, Trading and Innovations Director at JCDecaux, told us “Since announcing the availability of programmatic trading across our entire Digital Large Format portfolio in February, we’ve received significant […]

JCDecaux this week announced that it has launched programmatic trading and a new audience measurement system at Sydney Airport. The introduction of programmatic trading and Airport Audience Measurement (AAM), JCDecaux’s proprietary airport audience measurement system, is a first in Australia and gives advertisers the ability to enhance engagement with airport travellers by delivering more relevant […]