DailyDOOH

Poland-based ChargeEuropa claims to have secret sauce for building and operating profitable EV charging networks in cities that are just starting to get in on the electrification game. After officially launching their Warsaw-based pilot network in July, they have secured a pipeline of over 1000 locations for the next two years and joined forces with […]

Last week, JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced its 2022 half-year financial results. Commenting on the 2022 first half-year results, Jean-Charles Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our H1 2022 group revenue grew by +36.3%, +31.7% on an organic basis, to reach €1,474.8 million, including +21.6% […]

INEO Tech Corp. (TSX-V: INEO) (OTCQB: INEOF) the developer and operator of the INEO Media Network, a digital advertising and analytics solution for retailers, has announced a programmatic partnership with Broadsign. Kyle Hall, CEO of INEO, told us “Teaming with Broadsign allows us to make our inventory more accessible to advertisers looking to reach consumers […]

JCDecaux SA (Euronext Paris: DEC) has announced that its UK subsidiary JCDecaux UK has added programmatic buying capabilities to its advertising locations at London’s Heathrow airport. The offering will connect advertisers and media buyers to advertising inventory via VIOOH, the leading premium global digital Out-of-Home supply-side platform. Advertisers will be able to blend the precision […]

Broadsign, the leading out-of-home advertising platform, this week released Broadsign Reach Header Bidder, a solution for Broadsign Reach users that enables media owners to consolidate and manage programmatic bids from multiple third-party supply-side-platforms (SSPs). Rather than the current practice of reserving a one-to-one slot for each SSP partner, the solution enables a one-to-many approach that […]

Clear Channel France is now deploying its advertising inventory also on Broadsign Reach, within its European LaunchPAD offer. LaunchPAD now enables those using the programmatic channel operating in France to access the entire premium digital inventory of Clear Channel France, almost 3.000 totem screens in shopping centers, in the metro and in the street. This […]

Brands and media buying agencies around the world can now easily plan and execute ad campaigns on Intersection’s premium digital out-of-home inventory in top U.S. DMAs, courtesy of an expanded partnership between Intersection and Broadsign. The two industry leaders have teamed up to onboard more than 5,500 Intersection displays to the Broadsign Reach programmatic DOOH […]

Broadsign and Cartology, one of Australia’s leading retail media businesses, powered by Woolworths Group, today announced a new partnership designed to enhance Cartology’s retail media network. The collaboration will make it easy for Cartology to schedule, manage, and deliver compelling content and advertisements across retail media displays located in over 1,400 Woolworths food and everyday […]

Since 1964, JCDecaux has championed a virtuous model to design, install and maintain infrastructure (bus shelters, self-cleaning public toilets, self-service bicycles, etc.) in public spaces and transport areas. These valuable and innovative services are financed by brand advertising. In line with the company’s goal to sustainably improve the quality of life for people wherever they […]

In Australia, Yahoo and JCDecaux have announced the expansion of their digital out-of-home partnership. We are told that the expansion will make it easier for marketers to plan, target, derive insights and measure campaigns across screens, and brands and marketers will now be able to re-engage consumers exposed to JCDecaux’s programmatic and direct DOOH advertising […]