First Carbon Neutral Advertising Product in Australia

Monday, January 17th, 2022

Tristan Cotterill

JCDecaux today announced that it has received certification from Climate Active for Australia’s first carbon neutral Out-of-Home advertising product across Transit. Steve O’Connor, CEO, JCDecaux, told us “There is no doubt that sustainability is important. Reducing our environmental impact, and helping our clients do the same, is a continued priority in our strategy. I’m delighted […]

Pay-To-Dispense @JCDecauxAUS Street Furniture

Wednesday, December 15th, 2021

Tristan Cotterill

In Australia, JCDecaux has partnered with Australasia’s leading beauty retailer, MECCA to develop their first pay-to-dispense street furniture panels, offering holiday shoppers a quick and convenient gifting solution. JCDecaux Group Manager – Creative Solutions, Sheree Groves told us “We love discovering ground-breaking ways to create more meaningful and engaging connections with people, that also deliver […]

Registration Now Open For AdTECH: OOH – Singapore

Wednesday, December 8th, 2021

Tristan Cotterill

Industry veteran Ron Graham, and Founder & Managing Director of Media On The Go Pte Ltd, a Singapore based consultancy for OOH media in the Asia Pacific region will be chairing AdTECH: OOH – Singapore takes place at the Marina Bay Sands on Wednesday March 30, 2022. Our Regular readers will know that our AdTECH: […]

Elan Media’s First Data-Driven Ad Network

Sunday, November 28th, 2021

Tristan Cotterill

Elan Media, a leading media company committed to driving advertising innovation and excellence in Qatar, has launched the first 100% data-driven advertising network in Qatar at Msheireb Downtown Doha, one of the smartest and most sustainable city districts in the world. Jaber Al Ansari, ELAN Group CEO told us “These are the latest enhancements in […]

Jonny Richardson Joins @Broadsign APAC

Friday, November 12th, 2021

Tristan Cotterill

Jonny Richardson has joined Broadsign as Director of Business Development, APAC. In this new role, we are told that he will help drive Broadsign’s programmatic DOOH strategy, with a particular focus on the regional rollout of Campsite, Broadsign’s DOOH ad buying platform. He joins from Living Image Media, where he was Sales Director. Jopnny’s hire […]

Airport Advertising Delivers Highest Perceived Value

Wednesday, October 20th, 2021

Russ Curry, Ministry of New Media

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 […]

ELAN Media Launches Programmatic Buying

Tuesday, October 19th, 2021

Tristan Cotterill

Elan Media, the leading out-of-home advertising company in Qatar, has launched programmatic buying for all its digital out-of-home assets in Qatar and Oman becoming the first in Qatar and only the second company in the GCC to offer clients the flexible, and cost-effective impression-based buying system for DOOH advertising. The move now extends the flexible […]

Pikasso and @Broadsign Activate #pDOOH in West & North Africa

Monday, October 18th, 2021

Adrian J Cotterill, Editor-in-Chief

Pikasso, the pioneer in programmatic Out-Of-Home in the Levant, North & West Africa regions, and Broadsign, have announced the very first programmatic DOOH campaign displayed in Ivory Coast via Displayce, the number one French DSP. The campaign booked by Kawarizmi, a French digital agency that specializes in programmatic buying, is part of an omnichannel communication, […]

Broadsign and DOOHX #pDOOH Ad Certification

Thursday, October 7th, 2021

Russ Curry, Ministry of New Media

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, media buying agencies, and media owners. Sponsored by Broadsign, the program offers self-paced learning tracks, […]

Broadsign’s New Solution For Multi-Brand Retailers

Tuesday, September 21st, 2021

Andrew Neale

Broadsign has announced a joint effort with visual solutions company Gable; managed network services, cybersecurity, and digital signage solutions provider SageNet; and digital signage hardware developer Seneca (an Arrow Electronics company) to provide an end-to-end in-store digital marketing platform for multi-brand retailers. The combination of Broadsign’s OOH marketing technology with Gable’s visual communications, SageNet’s digital […]