DailyDOOH

Jonny Richardson has joined Broadsign as Director of Business Development, APAC. In this new role, we are told that he will help drive Broadsign’s programmatic DOOH strategy, with a particular focus on the regional rollout of Campsite, Broadsign’s DOOH ad buying platform. He joins from Living Image Media, where he was Sales Director. Jopnny’s hire […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced that new global research reveals that Airport advertising delivers the highest perceived value for brands when compared to Online Display, Social Media, TV and Press advertising environments. The research from the independent research agency ResearchBods for JCDecaux Airport was conducted among 6,000 […]

Elan Media, the leading out-of-home advertising company in Qatar, has launched programmatic buying for all its digital out-of-home assets in Qatar and Oman becoming the first in Qatar and only the second company in the GCC to offer clients the flexible, and cost-effective impression-based buying system for DOOH advertising. The move now extends the flexible […]

Pikasso, the pioneer in programmatic Out-Of-Home in the Levant, North & West Africa regions, and Broadsign, have announced the very first programmatic DOOH campaign displayed in Ivory Coast via Displayce, the number one French DSP. The campaign booked by Kawarizmi, a French digital agency that specializes in programmatic buying, is part of an omnichannel communication, […]

Building on its Programmatic University (Programmatic U) education initiative, digital-out-of-home (DOOH) marketing technology developer Broadsign has joined forces with DOOHX, an online learning platform dedicated to DOOH education, to launch a new programmatic DOOH training and certification program for advertisers, media buying agencies, and media owners. Sponsored by Broadsign, the program offers self-paced learning tracks, […]

Broadsign has announced a joint effort with visual solutions company Gable; managed network services, cybersecurity, and digital signage solutions provider SageNet; and digital signage hardware developer Seneca (an Arrow Electronics company) to provide an end-to-end in-store digital marketing platform for multi-brand retailers. The combination of Broadsign’s OOH marketing technology with Gable’s visual communications, SageNet’s digital […]

JCDecaux in Australia is on track to digitise 35 Large Format billboards in prime locations across the country, growing its national total by 25 per cent. Seventeen of these locations are already in market, with the remaining 18 screens expected to be live by the end of this year. Steve O’Connor, CEO of JCDecaux, told […]

Broadsign, developer of the leading digital-out-of-home (DOOH) marketing technology platform, and Dutch computer vision firm Sightcorp, have announced that Sightcorp’s DeepSight Toolkit anonymous facial analysis solution is now fully integrated with the Broadsign Control content management system (CMS) and Broadsign Reach supply-side-platform (SSP). The combined technologies make real-time audience data more accessible, allowing publishers to […]

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today its 2021 half-year financial results. Jean-François Decaux, Chairman of the Executive Board and Co-CEO of JCDecaux, said “Our H1 2021 group revenue reached €1,082.3 million, a +0.6% yoy revenue growth or +2.9% on an organic basis driven by a better than expected […]

JCDecaux UK have launched an exclusive advertising opportunity within Heathrow VIP, which includes six iVisions. With a combination of 75’’ and 86’’ screens, this new addition to the Heathrow portfolio offers brands a fantastic opportunity to communicate with ultra-high-net worth individuals, positioned in prime locations throughout the private suite. With the return of international travel […]