Kristie Painting Joins Cineplex Digital Media

Friday, November 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director. “A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of […]

RCC And @IABCanada Retail Media Survey

Thursday, October 31st, 2024

Adrian J Cotterill, Editor-in-Chief

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada. At the time Sonia Carreno, President, Interactive […]

Best Buy Canada / @PlaceExchange Partnership

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy […]

New @COMMBCA Reach and Frequency Planning Tool

Sunday, October 20th, 2024

Tristan Cotterill

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]

Canada Gets @PlaceExchange’s PerView Measurement Solution

Sunday, October 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, the leading independent SSP for programmatic out-of-home media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView delivers up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically […]

JOLT’s #EV Network Expands To Toronto

Thursday, September 19th, 2024

Tristan Cotterill

JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada. The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with […]

Cineplex Media Joins @COMMBCA

Tuesday, September 17th, 2024

Tristan Cotterill

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the expansion of its membership roster, welcoming Cineplex (TSX:CGX) as its newest media owner member. With the addition of Cineplex Media’s national shopping network – spanning 96 shopping destinations, including nine of the country’s top ten busiest malls – to its membership base, COMMB proudly […]

Sign Expo Canada, September 19-20, 2024

Sunday, September 8th, 2024

Andrew Neale

Sign Expo Canada, powered and owned by the Sign Association of Canada is Canada’s national trade show for the sign industry. Since 1955 the Sign Association of Canada (SAC-ACE) has successfully promoted the welfare of the sign industry, improved the status of its members in the community and benefited the users of signs. However the […]

See The @ARHT_Tech Capsule in Canada

Tuesday, August 27th, 2024

Tristan Cotterill

ARHT are hitting the road with DataVisual Marketing across Canada. This is your chance to see ARHT CAPSULE in action! Vancouver – September 16 Calgary -September 18 Edmonton – September 20 Saskatoon – September 23 Regina – September 25 Winnipeg – September 27 Toronto – October 28 Ottawa – October 30 Montreal – November 1 […]

IHN MEDIA Joins @COMMBCA

Thursday, August 8th, 2024

Tristan Cotterill

IHN MEDIA has joined COMMB measuring their elevator network in Toronto and Vancouver. IHN Media is dedicated to providing their clients with the ultimate micro-targeted communication channel optimizing the impact of every media dollar spent. They place their emphasis in providing every advertiser with supreme quality, professionalism and satisfaction beyond expectatio