DailyDOOH

It has not been officially announced yet BUT Adam Butterworth, Partner at Vieta Inc. & Vieta Technologies Inc. has been appointed at the *new* Interim CEO at the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB).

Vertical Impression has announced a significant expansion to their Canadian digital out-of-home network, adding new screens, cities, and venue types. We are told that this marks another step in their goal to help advertisers connect with valuable audiences by creating new opportunities to reach them where they live, work, and spend. “Our focus has always […]

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]

Joel Heard has joined Adapt Media as the company’s new Chief Technology Officer. With a rich background in leading technical teams, driving innovation, and delivering cutting-edge solutions, Joel brings a wealth of experience that will be instrumental in advancing Adapt Media’s mission to deliver next-generation augmentation of our DOOH and OOH media strategies.

Emily Young has joined Adapt Media as the company’s new OOH Operations Manager. Amanda Newell, Adapt’s Chief Revenue Officer told us “Bringing Emily onboard emphasizes Adapt’s commitment to using mobile location data to strengthen its OOH spaces and to turning those properties into superb performance channels. I’ve rarely met anyone with as strong an analytical […]

This week’s annual celebration of Out-of-Home creativity in Canada gave five out of nine first-place awards (including Best in Show) to campaigns that were executed in Branded Cities venues. “The AdClub of Toronto’s OOH Day Celebration is one of the events we look forward to the most in our industry,” says Ali Satchu, SVP of […]

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director. “A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of […]

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada. At the time Sonia Carreno, President, Interactive […]

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]