Bell Media and @StackAdapt Partner

Thursday, November 21st, 2024

Tristan Cotterill

StackAdapt and Bell Media, Canada’s top media and entertainment company, have entered a strategic partnership. The collaboration will enable advertisers to access Bell Media’s premium inventory, spanning connected TV (CTV), display, video, audio, and digital out-of-home (DOOH) channels through StackAdapt’s platform. This partnership provides Canadian brands and agencies with enhanced reach and precision, helping them […]

Joel Heard Joins @AdaptMedia As Their New CTO

Friday, November 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Joel Heard has joined Adapt Media as the company’s new Chief Technology Officer. With a rich background in leading technical teams, driving innovation, and delivering cutting-edge solutions, Joel brings a wealth of experience that will be instrumental in advancing Adapt Media’s mission to deliver next-generation augmentation of our DOOH and OOH media strategies.

Emily Young Joins @AdaptMedia

Friday, November 15th, 2024

Adrian J Cotterill, Editor-in-Chief

Emily Young has joined Adapt Media as the company’s new OOH Operations Manager. Amanda Newell, Adapt’s Chief Revenue Officer told us “Bringing Emily onboard emphasizes Adapt’s commitment to using mobile location data to strengthen its OOH spaces and to turning those properties into superb performance channels. I’ve rarely met anyone with as strong an analytical […]

Five 1st Place @AdClubToronto @BrandedCities Awards

Tuesday, November 5th, 2024

Tristan Cotterill

This week’s annual celebration of Out-of-Home creativity in Canada gave five out of nine first-place awards (including Best in Show) to campaigns that were executed in Branded Cities venues. “The AdClub of Toronto’s OOH Day Celebration is one of the events we look forward to the most in our industry,” says Ali Satchu, SVP of […]

Kristie Painting Joins Cineplex Digital Media

Friday, November 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director. “A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of […]

RCC And @IABCanada Retail Media Survey

Thursday, October 31st, 2024

Adrian J Cotterill, Editor-in-Chief

The Interactive Advertising Bureau of Canada (IAB Canada), the leading representative of the digital advertising industry in Canada, and the Retail Council of Canada (RCC), The Voice of Retail in Canada, announced back in September a strategic collaboration aimed at advancing the digital retail advertising landscape in Canada. At the time Sonia Carreno, President, Interactive […]

Best Buy Canada / @PlaceExchange Partnership

Tuesday, October 22nd, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, a leading independent SSP for programmatic out-of-home media, has announced its integration with Best Buy Canada, enabling advertisers to programmatically access thousands of premium digital screens strategically placed throughout hundreds of Canadian stores. For the first time, advertisers can tap into the power of Best Buy Canada’s in-store retail media network, Best Buy […]

New @COMMBCA Reach and Frequency Planning Tool

Sunday, October 20th, 2024

Tristan Cotterill

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]

Canada Gets @PlaceExchange’s PerView Measurement Solution

Sunday, October 13th, 2024

Adrian J Cotterill, Editor-in-Chief

Place Exchange, the leading independent SSP for programmatic out-of-home media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView delivers up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically […]

JOLT’s #EV Network Expands To Toronto

Thursday, September 19th, 2024

Tristan Cotterill

JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada. The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with […]