ROYALMOUNT Becomes Latest @BrandedCities Venue

Wednesday, July 10th, 2024

Adrian J Cotterill, Editor-in-Chief

Branded Cities, North America’s premier iconic Out-of-Home company, has announced the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets. The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across […]

Branded Cities Woodbine Media-Operating Rights

Thursday, June 27th, 2024

Tristan Cotterill

Branded Cities has announced the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted ‘The Well’ in Toronto’s west side, and the major redevelopments and additions to their flagship venue of Yonge and Dundas, Branded Cities continues to be the choice for brands for premium […]

Volvic #3DOOH Summer Sparkle

Wednesday, June 12th, 2024

Adrian J Cotterill, Editor-in-Chief

Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to […]

2024 State of #DOOH @IABCanada Barometer Report

Tuesday, June 4th, 2024

Adrian J Cotterill, Editor-in-Chief

IAB Canada presents the latest findings from its 2024 State of Digital Out of Home in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. Building on the insights of their […]

#3DOOH At Scale From @PattisonOutdoor

Wednesday, May 29th, 2024

Adrian J Cotterill, Editor-in-Chief

PATTISON Outdoor, a division of The Jim Pattison Group and Canada’s leading Out-of-Home advertising company tells that it is advancing into the third dimension with 3D digital advertising at a national scale. With the ability to provide #3DOOH on every screen and display in PATTISON’s extensive portfolio, with very few exceptions, brands are lining up […]

VENDO Media & Captivate Alberta Sales Partnership

Tuesday, May 28th, 2024

Adrian J Cotterill, Editor-in-Chief

VENDO Media has announced an exclusive sales representation of Captivate’s placed-based digital network for the Alberta market. VENDO will be responsible for all Alberta-based ad agency and/or client activity related to Captivate’s assets. “With the recent growth and enhancement of our Alberta national and local sales team, this sales partnership is a perfect fit for […]

Speakers For June’s @DPAAglobal Canada Summit

Sunday, May 19th, 2024

Andrew Neale

The DPAA Canada Summit will take place in Toronto on June 12, 2024. Topics at the Summit will include retail and in-store media, programmatic innovation, the growing role of DOOH in today’s omnichannel mix and more. Speakers include:- Susan Irving, CMO North America, Kruger Products Jennifer Vaillancourt, Head of Marketing & Strategy, ALDO Group Sarah […]

Amanda Pui Joins Seedtag (Canada)

Friday, May 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

Former Vistar Media exec Amanda Pui has joined Seedtag as Canada National Sales Director, effectively expanding the company’s operations into Canada with the appointment. In her new role, Amanda will be responsible for opening the Canadian market and building brand awareness for Seedtag as global contextual leader while developing partnerships and driving revenue across Canadian […]

Outdoor Exposure Acquired By @PattisonOutdoor

Sunday, April 7th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]

The Elevating Voices Grant @PattisonOutdoor Program

Thursday, February 15th, 2024

Tristan Cotterill

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]