The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]
Adrian J Cotterill, Editor-in-Chief
Place Exchange, the leading independent SSP for programmatic out-of-home media, announced the expansion of its proprietary PerView measurement solution to Canada. PerView delivers up-to-date, deterministic reach, frequency, and hourly impression measurement for buyers and sellers of OOH media that can be applied across static and digital OOH displays, regardless of whether they are transacted programmatically […]
JOLT, Australia’s home-grown, sustainable digital out-of-home media and EV charging network, is continuing its impressive global expansion, announcing the launch of its innovative digital out-of-home and EV charger network in Toronto, Canada. The first out-of-home screens have been unveiled in Toronto with plans to roll out a further 5,000 locations across Canada in partnership with […]
The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the expansion of its membership roster, welcoming Cineplex (TSX:CGX) as its newest media owner member. With the addition of Cineplex Media’s national shopping network – spanning 96 shopping destinations, including nine of the country’s top ten busiest malls – to its membership base, COMMB proudly […]
Sign Expo Canada, powered and owned by the Sign Association of Canada is Canada’s national trade show for the sign industry. Since 1955 the Sign Association of Canada (SAC-ACE) has successfully promoted the welfare of the sign industry, improved the status of its members in the community and benefited the users of signs. However the […]
ARHT are hitting the road with DataVisual Marketing across Canada. This is your chance to see ARHT CAPSULE in action! Vancouver – September 16 Calgary -September 18 Edmonton – September 20 Saskatoon – September 23 Regina – September 25 Winnipeg – September 27 Toronto – October 28 Ottawa – October 30 Montreal – November 1 […]
IHN MEDIA has joined COMMB measuring their elevator network in Toronto and Vancouver. IHN Media is dedicated to providing their clients with the ultimate micro-targeted communication channel optimizing the impact of every media dollar spent. They place their emphasis in providing every advertiser with supreme quality, professionalism and satisfaction beyond expectatio
Adrian J Cotterill, Editor-in-Chief
Branded Cities, North America’s premier iconic Out-of-Home company, has announced the acquisition of operating rights to ROYALMOUNT’s interior and exterior Out-of-Home network of assets. The addition of ROYALMOUNT to the Branded Cities portfolio gives them an iconic foothold in the Montreal market and reinforces Branded Cities’ position as the leading choice for premium venues across […]
Branded Cities has announced the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted ‘The Well’ in Toronto’s west side, and the major redevelopments and additions to their flagship venue of Yonge and Dundas, Branded Cities continues to be the choice for brands for premium […]
Adrian J Cotterill, Editor-in-Chief
Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to […]
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