Branded Cities has announced the acquisition of operating rights to the highly anticipated Woodbine Entertainment digital network. Fresh from their win of the coveted ‘The Well’ in Toronto’s west side, and the major redevelopments and additions to their flagship venue of Yonge and Dundas, Branded Cities continues to be the choice for brands for premium […]
Adrian J Cotterill, Editor-in-Chief
Wavemaker UK, Global and DOOH.com have collaborated on a show-popping #3DOOH ad campaign for the launch of a new Touch of Fruit Sparkling range from the experts at Volvic – just in time for summer. For the next seven weeks, commuters and passers-by at Kings Cross and Waterloo London Underground stations will be treated to […]
Adrian J Cotterill, Editor-in-Chief
IAB Canada presents the latest findings from its 2024 State of Digital Out of Home in Canada Barometer Report. This comprehensive report, developed through insights from a dedicated DOOH Committee with input IAB Canada’s buy-side members, highlights the growing importance and potential of DOOH in modern digital media strategies. Building on the insights of their […]
Adrian J Cotterill, Editor-in-Chief
PATTISON Outdoor, a division of The Jim Pattison Group and Canada’s leading Out-of-Home advertising company tells that it is advancing into the third dimension with 3D digital advertising at a national scale. With the ability to provide #3DOOH on every screen and display in PATTISON’s extensive portfolio, with very few exceptions, brands are lining up […]
Adrian J Cotterill, Editor-in-Chief
VENDO Media has announced an exclusive sales representation of Captivate’s placed-based digital network for the Alberta market. VENDO will be responsible for all Alberta-based ad agency and/or client activity related to Captivate’s assets. “With the recent growth and enhancement of our Alberta national and local sales team, this sales partnership is a perfect fit for […]
The DPAA Canada Summit will take place in Toronto on June 12, 2024. Topics at the Summit will include retail and in-store media, programmatic innovation, the growing role of DOOH in today’s omnichannel mix and more. Speakers include:- Susan Irving, CMO North America, Kruger Products Jennifer Vaillancourt, Head of Marketing & Strategy, ALDO Group Sarah […]
Adrian J Cotterill, Editor-in-Chief
Former Vistar Media exec Amanda Pui has joined Seedtag as Canada National Sales Director, effectively expanding the company’s operations into Canada with the appointment. In her new role, Amanda will be responsible for opening the Canadian market and building brand awareness for Seedtag as global contextual leader while developing partnerships and driving revenue across Canadian […]
PATTISON Outdoor Advertising has acquired Outdoor Exposure, a prominent outdoor advertising company in Northern Ontario. We are told that this strategic move bolsters PATTISON’s outdoor inventory, strengthening its presence in key areas of Northern Ontario including North Bay and Sudbury. The acquisition will see 79 outdoor faces added to PATTISON’s Ontario inventory, in both static […]
PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]
Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]
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