DailyDOOH

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]

ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]

Bell Media has unveiled its newest, industry-defining campaign, Streets-to-Screens, a multiplatform program, brought to market in collaboration with Desjardins, which spans TV, Radio, Out-of-Home, and Digital. “With Streets-to-Screens, Bell Media delivers a seamless journey where brands connect with consumers on the road through Bell Media’s exclusive technology, syncing radio ads with digital out-of-home billboards and […]

OUTFRONT Media Inc. (NYSE: OUT) and Bell Media announced earlier this week that they have have entered into an agreement to sell the Canadian business of OUTFRONT Media to Bell Media, a wholly-owned subsidiary of BCE (TSX, NYSE: BCE). The purchase price is C$410 million in cash, subject to certain adjustments and a holdback. The […]

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports. Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy […]

Billups has acquired OOH Labs, a Canadian independent media agency. The acquisition will no doubt provide Billups and OOH Labs customers with a greater reach across North America, enhanced programmatic capabilities, and extended access to Billups’ measurement and attribution solutions. Billups claims that this acquisition positions it as the largest OOH technology and managed services […]