Travel Path Media Inc.

Friday, September 8th, 2023

Adrian J Cotterill, Editor-in-Chief

In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month. With exclusive representation of the world’s largest independent luxury lounge network, the Plaza Premium Group, North America’s biggest in-airport TV network, ReachTV, and Digital Out of Home screens […]

August 2023 @COMMBCA Insights Report

Tuesday, August 29th, 2023

Adrian J Cotterill, Editor-in-Chief

COMMB’s most recent Insights Report delves into the current focal points and significant subjects of the summer, casting light on their influence on audience dynamics and behaviours. We analyze the resurgence of resto-bars with additional focus on patio popularity and delivery demand, as well as Canadians’ steady preferences for in-person shopping at brick & mortar […]

New Canadian Lamar Transit Advertising Contracts

Monday, August 14th, 2023

Adrian J Cotterill, Editor-in-Chief

Lamar Transit Advertising has secured two long-term contracts for bus and street furniture advertising across fast-growing markets in British Columbia and Ontario. The City of Kelowna has selected Lamar to handle its street furniture advertising concession for five years, complementing the existing Kelowna transit program already in place with Lamar and in Ontario, Durham Region […]

Gregory McLachlan Joins @Wilkins_OOH

Friday, August 11th, 2023

Tristan Cotterill

Gregory McLachlan has joined Wilkins Media as Director of Client Partnerships. He will be based in Montreal, Quebec and brings 19 years of sales and creative media experience to the team. Prior to joining Wilkins, Gregory held various roles at Astral, Bell Media, and Media City/Vendo, working with hundreds of businesses and media agencies. In […]

Astral Partnership w/ @PlaceExchange

Wednesday, June 28th, 2023

Tristan Cotterill

Place Exchange this week announced its integration with Astral, Bell Media’s OOH advertising division, adding thousands of premium digital screens to its Canadian offering. Astral, one of Canada’s largest OOH companies, operates digital billboards, restaurant and bar displays, street furniture, and transit displays in high-traffic location. Farshad Kajouii, GM, Out of Home and Business Development […]

TELUS and JOLT Install #EV Canada Charging Stations

Thursday, June 22nd, 2023

Tristan Cotterill

TELUS (TSX: T, NYSE: TU) has announced a strategic partnership with Australian #EV charging company, JOLT, to install up to 5,000 public DC fast chargers across Canada, running on the award winning TELUS network. Tony Geheran, Chief Operations Officer, TELUS told us “Our partnership with JOLT is just the latest demonstration of TELUS partnering with […]

The @DPAAglobal Canada Summit June 14

Wednesday, June 7th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, is holding its Canada Summit next week, on June 14 at the Scotiabank Theater. Speakers for this event include.  Tracey Cooke, Sr. VP, Head of Marketing, Nestle Canada  Laura Pearce, Head of Marketing, […]

What To Expect At The @COMMBCA #OOH Awards Gala

Wednesday, May 10th, 2023

Tristan Cotterill

By now you will know that the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala Awards takes place on May 25 between 13:00 – 18:00 at Arcadian Court 401 Bay Street, Simpson tower 8th floor, Toronto ON, M5H 2Y4. It has already garnered huge amounts of interest from agencies, brands, and operators […]

The @COMMBCA #OOH Finalists

Monday, May 8th, 2023

Tristan Cotterill

The first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards is getting nearer and it is already promising to be a truly great celebration of the industry. The Gala event has garnered significant interest from agencies, brands, and operators in the out-of-home advertising space and with the submission and judging period now closed, the […]

Ron Deschenes Joins @Wilkins_OOH

Friday, May 5th, 2023

Adrian J Cotterill, Editor-in-Chief

Ron Deschenes has joined Wilkins Media as Director of Client Partnerships in Canada. With over 20 years of experience in the out-of-home sector, he brings extensive expertise working with Canadian companies to create and implement effective out-of-home strategies. Jon Selame, CEO, told us “Wilkins is excited to bring Ron Deschenes on board to further expand […]