The @DPAAglobal Canada Summit June 14

Wednesday, June 7th, 2023

Adrian J Cotterill, Editor-in-Chief

DPAA, the global trade marketing association, driving the growth and digitization of out-of-home media and its growing role in the omnichannel mix, is holding its Canada Summit next week, on June 14 at the Scotiabank Theater. Speakers for this event include.  Tracey Cooke, Sr. VP, Head of Marketing, Nestle Canada  Laura Pearce, Head of Marketing, […]

What To Expect At The @COMMBCA #OOH Awards Gala

Wednesday, May 10th, 2023

Tristan Cotterill

By now you will know that the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala Awards takes place on May 25 between 13:00 – 18:00 at Arcadian Court 401 Bay Street, Simpson tower 8th floor, Toronto ON, M5H 2Y4. It has already garnered huge amounts of interest from agencies, brands, and operators […]

The @COMMBCA #OOH Finalists

Monday, May 8th, 2023

Tristan Cotterill

The first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards is getting nearer and it is already promising to be a truly great celebration of the industry. The Gala event has garnered significant interest from agencies, brands, and operators in the out-of-home advertising space and with the submission and judging period now closed, the […]

Ron Deschenes Joins @Wilkins_OOH

Friday, May 5th, 2023

Adrian J Cotterill, Editor-in-Chief

Ron Deschenes has joined Wilkins Media as Director of Client Partnerships in Canada. With over 20 years of experience in the out-of-home sector, he brings extensive expertise working with Canadian companies to create and implement effective out-of-home strategies. Jon Selame, CEO, told us “Wilkins is excited to bring Ron Deschenes on board to further expand […]

Three New @VistarMedia Canada Hires

Friday, April 28th, 2023

Tristan Cotterill

Gerard Doherty, Tyler Nemeth and Olivier P. Thibodeau have joined Vistar Media in Canada as Analytics Associate, Account Manager and Senior Account Executive respectively. Scott Mitchell, Managing Director, Canada, Vistar Media told us “Each of our newest team members bring extensive and highly in-demand programmatic expertise that will further enable our core levels of service, […]

2023 @COMMBCA Canadian #OOH Awards

Tuesday, April 25th, 2023

Tristan Cotterill

The inaugural Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards gala takes place May 25, 2023. Amanda Dorenberg, President of COMMB told us “It is with great enthusiasm we announce the Canadian Out-of-Home Awards. In prior years, COMMB hosted industry celebrations with more of a traditional lens, considering programmatic and digital OOH was only just […]

Novus Canada Acquired By @TalonOOH

Monday, March 20th, 2023

Adrian J Cotterill, Editor-in-Chief

Talon, the global independent Out of Home media agency, announced today that it has acquired Novus Media Canada Corp, a leading specializsd media agency, to further bolster its global presence and accelerate growth in the Canadian market. Talon Group CEO Barry Cupples told us “Our global agency scale and innovation focus sets us apart and […]

Michael Van Zon Joins @Adtrack_Media

Friday, March 17th, 2023

Tristan Cotterill

Michael Van Zon has joined adtrackmedia as a National Account Executive where he will lead Canadian Sales initiatives reporting directly to Andrew Glancy, adtrackmedia’s Global Head of Sales. He will be based in Toronto and will be responsible for introducing the impactful new full-motion video, in-tunnel advertising medium within Vancouver’s TransLink Skytrain to Canadian advertisers […]

NEO and @AdaptMedia Exclusive Sales Partnership

Wednesday, March 15th, 2023

Tristan Cotterill

Adapt Media and NEO, two of Canada’s most entrepreneurial OOH advertising companies with head offices in Toronto and Montreal respectively, have signed mutual sales representation agreements for their Out-of-Home networks. Having a symbiotic synergy in the convenience store and gas station space, Adapt Media, in tandem with Neo’s Toronto team, will represent NEO’s On-The-Go network […]

Downtown Ottawa’s Largest Advertising Canvas

Wednesday, February 8th, 2023

Tristan Cotterill

In collaboration with OC Transpo and the Ottawa Senators Hockey Club, PATTISON Outdoor Advertising has introduced downtown Ottawa’s largest advertising canvas. Advertisers now have the ability to make their mark at O-Train stations in the nation’s capital with PATTISON Outdoor. The 13 stations on O-Train Line 1 are equipped with transit advertising displays available to […]