DailyDOOH

Cedara, a carbon intelligence platform, has introduced a new tool designed to measure carbon emissions in out-of-home advertising. This tool is claimed to be the first to measure both traditional and digital OOH advertising according to the latest standards from the Global Alliance for Responsible Media (GARM) and Ad Net Zero, offering enhanced transparency in […]

Earlier this year, we released our annual State of the Nation research, providing a comprehensive overview of key trends and insights in the programmatic digital out of home (prDOOH) market. This year’s report delves into the perspectives of 1,200 executives from both traditional out-of-home and digital advertising sectors across various countries, including the rapidly growing […]

Today, VIOOH announced a partnership with the Carbon Intelligence Platform, Cedara, a supporter of Ad Net Zero. In an industry first for a programmatic DOOH (prDOOH) player, VIOOH has shared publicly its impression intensity carbon emissions (grams CO2e) per ad impression for 2022, which is 18% below the programmatic open web benchmark. Based on Cedara’s […]