DailyDOOH

PATTISON Outdoor Advertising has announced its official partnership with BIXI, becoming the exclusive representative of its advertising inventory. This strategic collaboration will enable PATTISON to provide local and national advertisers unparalleled visibility in street-level static posters across this rapidly expanding network. Pierre-Luc Marier, Director of Integrated Marketing, Communications, and Public Affairs at BIXI tolod us […]

PATTISON Outdoor’s Diversity, Equity and Inclusion Committee is once again calling for submissions from not-for-profit organizations for the third year of the Elevating Voices Grant program. The program launched back in 2022 has since helped 10 charities and not-for-profit organizations with their community outreach through the use of out-of-home media. The annual grant program aims […]

Vertical Impression has announced a significant expansion to their Canadian digital out-of-home network, adding new screens, cities, and venue types. We are told that this marks another step in their goal to help advertisers connect with valuable audiences by creating new opportunities to reach them where they live, work, and spend. “Our focus has always […]

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director. “A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike. At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, attendees will be able to discover how AI can streamline […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the expansion of its membership roster, welcoming Cineplex (TSX:CGX) as its newest media owner member. With the addition of Cineplex Media’s national shopping network – spanning 96 shopping destinations, including nine of the country’s top ten busiest malls – to its membership base, COMMB proudly […]

Get ready to meet BILLBOT in real life at our AdAi Conference in Toronto on Tuesday September 24, 2024. COMMB’s OOH-GPT v2 Companion is here to provide smart insights into Canadian OOH advertising. Catch BILLBOT in action at The Globe and Mail Centre, 351 King St E Toronto, in a demonstration by COMMB’s Director of […]

There is no doubt that Cineplex Media, in partnership with Quividi, the undisputed leader and pioneer in audience measurement and shopper engagement for DOOH & Retail, is pioneering the use of AI-powered audience measurement in the Out-of-Home advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into […]

In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization. If you are […]