Kristie Painting Joins Cineplex Digital Media

Friday, November 1st, 2024

Adrian J Cotterill, Editor-in-Chief

Cineplex Media, Canada’s leading provider of cinema and shopping mall advertising solutions, has announced the appointment of Kristie Painting as Executive Vice President and Managing Director. “A respected industry leader, Painting brings extensive media and advertising expertise to Cineplex Media. Most recently serving as Country Manager for Pinterest Canada, she previously held the position of […]

New @COMMBCA Reach and Frequency Planning Tool

Sunday, October 20th, 2024

Tristan Cotterill

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has said that it will launch its first-ever comprehensive Reach and Frequency (R/F) planning tool in January 2025. They say that this tool marks a significant advancement in OOH advertising, offering the industry a new standard for precision in planning and analytics. Lara Menzies, Director of Marketing […]

#AI Streamlining Operations For Media And Agencies

Wednesday, September 18th, 2024

Adrian J Cotterill, Editor-in-Chief

In an era of unprecedented financial pressures, #AI is emerging as a game-changer for advertising agencies and media companies alike. At next week’s AdAi Conference Fabric Folk will reveal how strategically implementing AI in back-office operations can transform organizations into agile, efficient powerhouses. Through examples, attendees will be able to discover how AI can streamline […]

Cineplex Media Joins @COMMBCA

Tuesday, September 17th, 2024

Tristan Cotterill

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced the expansion of its membership roster, welcoming Cineplex (TSX:CGX) as its newest media owner member. With the addition of Cineplex Media’s national shopping network – spanning 96 shopping destinations, including nine of the country’s top ten busiest malls – to its membership base, COMMB proudly […]

Meet @COMMBCA’s BILLBOT At #AdAi Toronto

Monday, September 16th, 2024

Adrian J Cotterill, Editor-in-Chief

Get ready to meet BILLBOT in real life at our AdAi Conference in Toronto on Tuesday September 24, 2024. COMMB’s OOH-GPT v2 Companion is here to provide smart insights into Canadian OOH advertising. Catch BILLBOT in action at The Globe and Mail Centre, 351 King St E Toronto, in a demonstration by COMMB’s Director of […]

Taking The Lead in #AI in #OOH

Monday, September 16th, 2024

Adrian J Cotterill, Editor-in-Chief

There is no doubt that Cineplex Media, in partnership with Quividi, the undisputed leader and pioneer in audience measurement and shopper engagement for DOOH & Retail, is pioneering the use of AI-powered audience measurement in the Out-of-Home advertising industry. Their digital mall screens leverage this technology to collect real-time data, offering advertisers precise insights into […]

Juan Tubert @Tombras CTO AdAI Conference Keynote

Wednesday, September 11th, 2024

Adrian J Cotterill, Editor-in-Chief

In less than two weeks time Tombras’ Chief Technology Officer Juan Tubert will keynote this year’s AdAi Conference where he will present a quite amazing OOH campaign that he helped his agency put together for Google and Moving and Storage Company PODS, which makes great use of #AI for Dynamic Creative Optimization. If you are […]

Speaker Line Up For The AdAI Conference

Tuesday, September 3rd, 2024

Adrian J Cotterill, Editor-in-Chief

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference on Tuesday September 24, 2024. Last year the […]

Canadian @AdClubToronto #OOH Day 2024

Wednesday, August 14th, 2024

Tristan Cotterill

Save the date as the AdClub of Toronto are holding their OOH Day 2024 on Monday November 4, at The Carlu, Toronto, 444 Yonge St, #7, Toronto, ON, M5B2H4 from 10:30AM to 5:00PM. The Ad Club OOH Day 2024 also features their Annual ‘SHOWDOWN’, a Canadian competition of Out Of Home campaigns returns. Join them […]

IHN MEDIA Joins @COMMBCA

Thursday, August 8th, 2024

Tristan Cotterill

IHN MEDIA has joined COMMB measuring their elevator network in Toronto and Vancouver. IHN Media is dedicated to providing their clients with the ultimate micro-targeted communication channel optimizing the impact of every media dollar spent. They place their emphasis in providing every advertiser with supreme quality, professionalism and satisfaction beyond expectatio