DailyDOOH

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning then you will want to attend our annual AdAI Conference on Tuesday September 24, 2024. Last year the […]

Save the date as the AdClub of Toronto are holding their OOH Day 2024 on Monday November 4, at The Carlu, Toronto, 444 Yonge St, #7, Toronto, ON, M5B2H4 from 10:30AM to 5:00PM. The Ad Club OOH Day 2024 also features their Annual ‘SHOWDOWN’, a Canadian competition of Out Of Home campaigns returns. Join them […]

IHN MEDIA has joined COMMB measuring their elevator network in Toronto and Vancouver. IHN Media is dedicated to providing their clients with the ultimate micro-targeted communication channel optimizing the impact of every media dollar spent. They place their emphasis in providing every advertiser with supreme quality, professionalism and satisfaction beyond expectatio

COMMB has released Version 2 of OOH-GPT, an #AI-powered chatbot that provides insights into the Canadian OOH advertising landscape. Initially launched in Q4 2023, OOH-GPT’s Beta version allowed users to ask questions about OOH advertising, resulting in the development of a comprehensive FAQ document based on over 2000 stored conversations. Version 2 introduces several new […]

To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth. “We’re thrilled to have Quebecor Out-of-Home as part […]

Last week, May 30, 2024 the second annual Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director of Marketing & Partnerships at COMMB, a presentation by […]

Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT. It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry. Bottom line it is / […]

Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also […]

The deadline for the Canadian Out-of-Home Awards has been extended, ever so slightly, to April 26, 2024. OOH campaigns executed between January to December 2023 are eligible. Michael Minicucci, President & CEO of UB Media, who are returning as the title sponsor, expresses his excitement for this year’s Gala, emphasizing the platform it provides for […]

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys. These comprehensive surveys delve into various topics, aiming to grasp the nuanced perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond. This particular survey focuses on the integration of OOH within […]