DailyDOOH

COMMB has released Version 2 of OOH-GPT, an #AI-powered chatbot that provides insights into the Canadian OOH advertising landscape. Initially launched in Q4 2023, OOH-GPT’s Beta version allowed users to ask questions about OOH advertising, resulting in the development of a comprehensive FAQ document based on over 2000 stored conversations. Version 2 introduces several new […]

To strengthen its positioning and maintain its trajectory of growth and innovation, Quebecor Out-of-Home has announced a new strategic collaboration by partnering with Place Exchange, the leading Supply-side platform (SSP) specializing in programmatic out-of-home media in the United States, based on supply side partners and international growth. “We’re thrilled to have Quebecor Out-of-Home as part […]

Last week, May 30, 2024 the second annual Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With a full house, the evening kicked off with the welcome address by Lara Menzies, Director of Marketing & Partnerships at COMMB, a presentation by […]

Last August 2023 the Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) introduced a ‘true industry first’, namely an AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT. It leveraged the ChatGPT model (trained by OpenAI) and focused solely on supporting and educating agencies, operators, and brand marketers in the Out-of-Home industry. Bottom line it is / […]

Out-of-home (OOH) ad tech leader Broadsignhas announced that PATTISON Outdoor Advertising has adopted the full Broadsign OOH technology stack. With Broadsign already providing a centralized hub for its programmatic digital OOH workflows, the expanded partnership now enables PATTISON to dynamically manage and optimize its OOH inventory to unlock previously untapped revenue opportunities. The partnership also […]

The deadline for the Canadian Out-of-Home Awards has been extended, ever so slightly, to April 26, 2024. OOH campaigns executed between January to December 2023 are eligible. Michael Minicucci, President & CEO of UB Media, who are returning as the title sponsor, expresses his excitement for this year’s Gala, emphasizing the platform it provides for […]

COMMB is dedicated to gaining a deeper understanding of agency planners/buyers, brand marketers, and media owners through their recently launched surveys. These comprehensive surveys delve into various topics, aiming to grasp the nuanced perspectives of these audiences, particularly their views towards Out-of-Home advertising and beyond. This particular survey focuses on the integration of OOH within […]

PATTISON Outdoor, Canada’s leading Out-of-Home Advertising company, has solidified its position as the dominant advertising supplier in Western Canadahas with an exclusive advertising partnership with Vancouver International Airport (YVR). Vancouver is Canada’s second-largest airport and PATTISON is the primary advertising provider to 17 Canadian airports in total. Over the next two years, PATTISON will unveil […]

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]