BC Place Added To @PattisonOutdoor’s Inventory

Thursday, January 18th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]

ONroute Collaboration w/ @MediaResources Inc.

Wednesday, January 3rd, 2024

Andrew Neale

ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]

Vividata Partnership w/ @COMMBCA

Tuesday, November 28th, 2023

Andrew Neale

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is amplifying their marketing capabilities through a strategic partnership with Vividata, Canada’s premier provider of cross-media and consumer research solutions. “More and more companies are recognizing the need for impartial, third-party sources of research across all media”, says Vividata President & CEO Pat Pellegrini, Ph.D. “Closer relationships […]

Tatiana Abondano (Re-) Joins @AdaptMedia

Friday, November 10th, 2023

Tristan Cotterill

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]

Revolutionizing the Fusion of #AI and #OOH

Wednesday, November 1st, 2023

Adrian J Cotterill, Editor-in-Chief

AdAi, parrainé par COMMB (le Bureau canadien du marketing et de l’évaluation d’affichage) et DailyDOOH, a annoncé la présence de géants de l’industrie, d’experts panélistes et de prestigieux commanditaires en vue de créer un événement inoubliable axé sur le rôle de l’intelligence artificielle (IA) dans l’univers de l’affichage. Le 3 novembre au Globe and Mail […]

Levelling Up Your Marketing Game With #AI

Wednesday, November 1st, 2023

Guest Contributor, Farrokh Mansouri

Marketers can no longer afford to view adopting new technologies as merely a benefit. It has become a necessity, especially in light of the rapid advancements in Artificial Intelligence. These rapid advancements are pressuring marketers to develop a knowledgeable and responsible AI strategy. Falling behind is not an option. With the advertising industry quick to […]

The World’s First #AIAdvertising Conference

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning, then you should be joining the 160+ attendees already registered for the World’s First #AIAdvertising Conference this Friday […]

The AdAi Conference TechFlash

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]

The State and Future of #AI in OOH Advertising

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]

Calling All #AI Experts

Monday, October 23rd, 2023

Tristan Cotterill

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]