Vancouver International Airport Flies w/ @PattisonOutdoor

Monday, March 11th, 2024

Tristan Cotterill

PATTISON Outdoor, Canada’s leading Out-of-Home Advertising company, has solidified its position as the dominant advertising supplier in Western Canadahas with an exclusive advertising partnership with Vancouver International Airport (YVR). Vancouver is Canada’s second-largest airport and PATTISON is the primary advertising provider to 17 Canadian airports in total. Over the next two years, PATTISON will unveil […]

The Elevating Voices Grant @PattisonOutdoor Program

Thursday, February 15th, 2024

Tristan Cotterill

PATTISON Outdoor’s Diversity and Inclusion Committee has issued a call for submissions from not-for-profit organizations for a second year of the Elevating Voices Grant program after a successful launch in 2023. With the same mission of assisting not-for-profit organizations working with marginalized groups, PATTISON’s DEI Committee is looking forward to another year of amplifying diverse […]

Cineplex Digital Media Adds Cadillac Fairview Malls

Tuesday, January 23rd, 2024

Tristan Cotterill

Toronto-based Cineplex Digital Media has bulked up its digital advertising footprint in Canada’s largest shopping malls with a deal that has them selling and managing screens in nine of the 10 biggest shopping centers n the country, and a total of 89 malls. The expansion comes via a newly announced deal that sees CDM, a […]

BC Place Added To @PattisonOutdoor’s Inventory

Thursday, January 18th, 2024

Tristan Cotterill

PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company with over a century of history in British Columbia, has added BC Place to its digital exterior advertising portfolio. The agreement finalized between PATTISON Outdoor and PavCo, the provincial crown corporation, went into effect December 2023. The agreement will see four new stunning digital advertising faces (three […]

ONroute Collaboration w/ @MediaResources Inc.

Wednesday, January 3rd, 2024

Andrew Neale

ONroute, a premier provider of highway service centers in Ontario, has announced a collaboration with Media Resources Inc. We are told that this partnership, also involving Pattison Outdoor Advertising, will represent a significant stride in ONroute’s commitment to enhancing highway travel through innovative digital advertising. Melanie Teed-Murch, Chief Executive Officer of ONroute, praised Media Resources […]

Vividata Partnership w/ @COMMBCA

Tuesday, November 28th, 2023

Andrew Neale

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) is amplifying their marketing capabilities through a strategic partnership with Vividata, Canada’s premier provider of cross-media and consumer research solutions. “More and more companies are recognizing the need for impartial, third-party sources of research across all media”, says Vividata President & CEO Pat Pellegrini, Ph.D. “Closer relationships […]

Tatiana Abondano (Re-) Joins @AdaptMedia

Friday, November 10th, 2023

Tristan Cotterill

Adapt Media, an agile place-based Out-Of-Home provider, welcomes Tatiana Abondano, back to the Adapt team in a newly created role as Director of DOOH Operations. Tatiana returns to Adapt after a yearlong stint working with Broadsign on their Business Operations team, during which time she led Programmatic DOOH Business Development throughout North America and LATAM […]

Revolutionizing the Fusion of #AI and #OOH

Wednesday, November 1st, 2023

Adrian J Cotterill, Editor-in-Chief

AdAi, parrainé par COMMB (le Bureau canadien du marketing et de l’évaluation d’affichage) et DailyDOOH, a annoncé la présence de géants de l’industrie, d’experts panélistes et de prestigieux commanditaires en vue de créer un événement inoubliable axé sur le rôle de l’intelligence artificielle (IA) dans l’univers de l’affichage. Le 3 novembre au Globe and Mail […]

Levelling Up Your Marketing Game With #AI

Wednesday, November 1st, 2023

Guest Contributor, Farrokh Mansouri

Marketers can no longer afford to view adopting new technologies as merely a benefit. It has become a necessity, especially in light of the rapid advancements in Artificial Intelligence. These rapid advancements are pressuring marketers to develop a knowledgeable and responsible AI strategy. Falling behind is not an option. With the advertising industry quick to […]

The World’s First #AIAdvertising Conference

Monday, October 30th, 2023

Adrian J Cotterill, Editor-in-Chief

If you are already in Artificial Intelligence (AI) wishing to learn more about the advertising and out of home (OOH) industries or in the advertising and OOH sector and wish to better understand AI and Machine Learning, then you should be joining the 160+ attendees already registered for the World’s First #AIAdvertising Conference this Friday […]