DailyDOOH

Always keen to change things up a bit and try something new we have an incredibly interesting ‘TechFlash’ session at next week’s AdAi Conference in Toronto. Under the watchful eye of COMMB’s Head of Member Engagement and Programming Elizabeth Crisante, four entrepreneurial companies; Docma, Environics Analytics, SingleStore and Spotzi wil take to the stage, introduce […]

This Friday in Toronto at our AdAi Conference we are delighted to have as the keynote speaker, leading tech futurist Chris Duffey. Chris is an expert on cutting-edge technologies such as AI, GenAI, AR, VR, XR, Metaverse, Web3, Blockchain, NFTs, DAOs, DeFi, Crypto, Spatial Computing, and Virtual Worlds and skilled in looking for growth opportunities […]

Half of advertising in 2023 involves some form of AI* and marketing is an industry that McKinsey predicts has one of the largest amounts of potential value to gain from AI**. ‘How Can Advertisers Leverage AI and Generative AI‘ is a call for papers which aims to help advertisers unlock the potential of both AI […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports. Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy […]

This Friday, September 15 join the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) for a webinar where they will discuss ‘Out-of-Home in the Media Mix. Our regular readers will know that #OOH enhances the reach of every media type but please join COMMB as they take a deep dive into their new research piece ‘Out-of-Home […]

In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month. With exclusive representation of the world’s largest independent luxury lounge network, the Plaza Premium Group, North America’s biggest in-airport TV network, ReachTV, and Digital Out of Home screens […]

In preparation for the launch of its Datalytica analytics platform and to create increased trust with, and value to, its many OOH publisher partners, Chameleon Digital Media announces a “conscious uncoupling” from Adapt Media, Chameleon’s former parent company. “Because Datalytica will ingest so much proprietary first party intelligence in the form of loyalty, mobile location, […]

COMMB’s most recent Insights Report delves into the current focal points and significant subjects of the summer, casting light on their influence on audience dynamics and behaviours. We analyze the resurgence of resto-bars with additional focus on patio popularity and delivery demand, as well as Canadians’ steady preferences for in-person shopping at brick & mortar […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new AI-powered system opens up a world of possibilities, offering valuable insights, […]