DailyDOOH

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, has joined forces with Environics Analytics to access comprehensive nationwide population movement data through its mobile-location services. This collaboration strengthens COMMB’s understanding of population behaviours and improves the accuracy of calculations for audience measurements, reach and frequency, as well as gross rating points (GRP) within the out-of-home […]

Travel Path Media, Canada’s first airport media company, celebrates the return of Canadian travel and the rise of retail media with a DOOH pilot featuring ten never-before-seen DOOH screens at eight of Canada’s busiest airports. Jamie Thompson, Travel Path Media’s Founder, can’t wait to see Best Buy’s brand partners on these screens, saying, “Best Buy […]

This Friday, September 15 join the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) for a webinar where they will discuss ‘Out-of-Home in the Media Mix. Our regular readers will know that #OOH enhances the reach of every media type but please join COMMB as they take a deep dive into their new research piece ‘Out-of-Home […]

In a first for the Canadian media market, Travel Path Media, an OOH travel and mobile data sales company working solely with airport media, launched this month. With exclusive representation of the world’s largest independent luxury lounge network, the Plaza Premium Group, North America’s biggest in-airport TV network, ReachTV, and Digital Out of Home screens […]

In preparation for the launch of its Datalytica analytics platform and to create increased trust with, and value to, its many OOH publisher partners, Chameleon Digital Media announces a “conscious uncoupling” from Adapt Media, Chameleon’s former parent company. “Because Datalytica will ingest so much proprietary first party intelligence in the form of loyalty, mobile location, […]

COMMB’s most recent Insights Report delves into the current focal points and significant subjects of the summer, casting light on their influence on audience dynamics and behaviours. We analyze the resurgence of resto-bars with additional focus on patio popularity and delivery demand, as well as Canadians’ steady preferences for in-person shopping at brick & mortar […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) has announced their AI-Powered Chat Generative Pre-trained Transformer (GPT) called OOH-GPT (Beta), which leverages the ChatGPT model (trained by OpenAI) and focuses solely on supporting and educating agencies, operators, and brand marketers on out-of-home. This new AI-powered system opens up a world of possibilities, offering valuable insights, […]

Join the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) on a webinar this Wednesday August 16 where they will explore the dynamic landscape of place-based advertising and its intersection with outdoor advertising. The shift towards harnessing the power of indoor spaces has opened up new possibilities for marketers, brands, and media owners and panelists from […]

Gregory McLachlan has joined Wilkins Media as Director of Client Partnerships. He will be based in Montreal, Quebec and brings 19 years of sales and creative media experience to the team. Prior to joining Wilkins, Gregory held various roles at Astral, Bell Media, and Media City/Vendo, working with hundreds of businesses and media agencies. In […]

PATTISON Outdoor has announced its official partnership with the Réseau Express Métropolitain (REM) for outdoor advertising. This partnership will allow PATTISON to offer local and national advertisers unparalleled visibility throughout the REM. The REM, which will eventually cover 67 km and include 26 stations, will allow residents of Greater Montreal to commute with unparalleled efficiency. […]