Join the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) on a webinar this Wednesday August 16 where they will explore the dynamic landscape of place-based advertising and its intersection with outdoor advertising. The shift towards harnessing the power of indoor spaces has opened up new possibilities for marketers, brands, and media owners and panelists from […]
Gregory McLachlan has joined Wilkins Media as Director of Client Partnerships. He will be based in Montreal, Quebec and brings 19 years of sales and creative media experience to the team. Prior to joining Wilkins, Gregory held various roles at Astral, Bell Media, and Media City/Vendo, working with hundreds of businesses and media agencies. In […]
PATTISON Outdoor has announced its official partnership with the Réseau Express Métropolitain (REM) for outdoor advertising. This partnership will allow PATTISON to offer local and national advertisers unparalleled visibility throughout the REM. The REM, which will eventually cover 67 km and include 26 stations, will allow residents of Greater Montreal to commute with unparalleled efficiency. […]
Norm Laing has joined Wilkins Media as Director of Client Partnerships in Canada. He brings over 20 years of experience in various media, sales, and strategy roles, positioning him as a well-rounded media professional capable delivering exceptional results for clients. Jon Selame, Wilkins Media CEO told us “We are thrilled to welcome Norm Laing to […]
By now you will know that the first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards Gala Awards takes place on May 25 between 13:00 – 18:00 at Arcadian Court 401 Bay Street, Simpson tower 8th floor, Toronto ON, M5H 2Y4. It has already garnered huge amounts of interest from agencies, brands, and operators […]
The first ever Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards is getting nearer and it is already promising to be a truly great celebration of the industry. The Gala event has garnered significant interest from agencies, brands, and operators in the out-of-home advertising space and with the submission and judging period now closed, the […]
Adrian J Cotterill, Editor-in-Chief
Ron Deschenes has joined Wilkins Media as Director of Client Partnerships in Canada. With over 20 years of experience in the out-of-home sector, he brings extensive expertise working with Canadian companies to create and implement effective out-of-home strategies. Jon Selame, CEO, told us “Wilkins is excited to bring Ron Deschenes on board to further expand […]
PATTISON Outdoor Advertising, Canada’s leading Out-of-Home advertising company, is now the sole provider of bus advertising in the Greater Toronto Area (GTA) thanks to the addition of MiWay to its transit portfolio. The five-year agreement for advertising rights on MiWay buses commenced on May 1, 2023. PATTISON Outdoor will sell exterior and interior bus advertising […]
The inaugural Canadian Out-of-home Marketing and Measurement Bureau (COMMB) Awards gala takes place May 25, 2023. Amanda Dorenberg, President of COMMB told us “It is with great enthusiasm we announce the Canadian Out-of-Home Awards. In prior years, COMMB hosted industry celebrations with more of a traditional lens, considering programmatic and digital OOH was only just […]
The Canadian Out-of-Home Awards has solidified their panel of accomplished industry moguls, from big brands to creative and media agencies. These astute professionals consist of marketing CMOs, Presidents and VPs, and their experience provides a multitude of perspectives while considering the award-worthy campaigns submitted. “When reflecting on potential judges, our awards committee wanted to ensure […]
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