DailyDOOH

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source for Canadian OOH market insights for advertisers, agencies, media owners and programmatic tech-stack members, will be elevating sustainability curricula during New York Digital Signage Week, October 10-14, 2022. Amanda Dorenberg, COMMB’s president, will be sharing insights and collaborational options with industry leaders by co-moderating […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) announced this week the appointment of two new members to its Board of Directors: Sylvio Deluca, COO at VENDO Media representing an addition to the media owner’s side, and Debbie Drutz, President at Novus Canada representing the agency buy-side. Amanda Dorenberg, COMMB President told us “We’re excited […]

Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has welcomed Talon Outdoor as a new member.   COMMB President Amanda Dorenberg told us “COMMB prides itself on providing agencies like Talon Outdoor current, comprehensive research on the value of […]

COMMB, the Canadian Out of Home Marketing and Measurement Bureau, has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as Head of Data Science. Reporting directly to Bureau President Amanda Dorenberg, he will be responsible for developing data-driven OOH measurement approaches to better inform members’ marketing decisions. Specifically, his […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, is helping its members make OOH industry nurturing and accessible to workers, customers, vendors and other stakeholders of all races, genders, abilities and persuasions. The bureau today announced its formation of the COMMB Diversity, Equity and Inclusion (DEI) Committee that will set industry standards and help marketers, […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member . COMMB approved the Vancouver-based company’s membership and also verified the methodology INEO uses for calculating average weekly impressions […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has introduced a place-based audio out-of-home (AOOH) measurement methodology. Following approval by COMMB’s Research Committee and the Board of Directors, the measurement and reporting of digital audio ads will be […]

Ahead of this week’s SOLD OUT AdTECH: OOH – Toronto Conference and next week’s DPAA Video Everywhere Summit (tickets available here) and AdTECH: OOH – New York (tickets available here) our editor in chief Adrian Cotterill sat down with:- Yahoo’s Head of Global DOOH, Stephanie Gutnik to discuss what is in store. The interview can […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of OOH insights for their member advertisers, agencies, media owners and programmatic tech-stacks in the Canadian market is pleased to welcome Vistar Media to its newly created programmatic/re-marketer membership category. Vistar Media will be among the first programmatic members to leverage COMMB’s publisher member data, engaging councils, and […]

COMMB, le Bureau canadien du marketing et de l’évaluation d’affichage, est heureux d’accueillir Vistar Media à titre de membre dans sa nouvelle catégorie programmatique/remarketing. COMMB est considéré comme une source d’information digne de confiance pour les annonceurs, les agences, les propriétaires de médias et les entreprises de programmatique qui en sont membres. Vistar Media sera […]