DailyDOOH

Michael Van Zon has joined adtrackmedia as a National Account Executive where he will lead Canadian Sales initiatives reporting directly to Andrew Glancy, adtrackmedia’s Global Head of Sales. He will be based in Toronto and will be responsible for introducing the impactful new full-motion video, in-tunnel advertising medium within Vancouver’s TransLink Skytrain to Canadian advertisers […]

Join the Canadian Out-of-home Marketing and Measurement Bureau (COMMB) this International Women’s Day for a special COMMB Talks event as they celebrate influential women and their accomplishments in the dynamic, ever-evolving tech sector. You will be able to hear expert panelists from Talon, Pinterest, CIBC and Near who will share their sources of inspiration, keys […]

The Canadian Out-of-Home Marketing & Measurement Bureau (COMMB), the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members has welcomed Hilite Outdoor as a new member to COMMB. With this addition to the COMMB member roster comes the launch of a new Out-of-home category: Moving Billboards. Hilite […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source for Canadian OOH market insights for advertisers, agencies, media owners and programmatic tech-stack members, will be elevating sustainability curricula during New York Digital Signage Week, October 10-14, 2022. Amanda Dorenberg, COMMB’s president, will be sharing insights and collaborational options with industry leaders by co-moderating […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB) announced this week the appointment of two new members to its Board of Directors: Sylvio Deluca, COO at VENDO Media representing an addition to the media owner’s side, and Debbie Drutz, President at Novus Canada representing the agency buy-side. Amanda Dorenberg, COMMB President told us “We’re excited […]

Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has welcomed Talon Outdoor as a new member.   COMMB President Amanda Dorenberg told us “COMMB prides itself on providing agencies like Talon Outdoor current, comprehensive research on the value of […]

COMMB, the Canadian Out of Home Marketing and Measurement Bureau, has expanded its framework of technological and analytical expertise with the hiring of Farrokh Mansouri as Head of Data Science. Reporting directly to Bureau President Amanda Dorenberg, he will be responsible for developing data-driven OOH measurement approaches to better inform members’ marketing decisions. Specifically, his […]

COMMB, the Canadian Out-of-Home Marketing and Measurement Bureau, is helping its members make OOH industry nurturing and accessible to workers, customers, vendors and other stakeholders of all races, genders, abilities and persuasions. The bureau today announced its formation of the COMMB Diversity, Equity and Inclusion (DEI) Committee that will set industry standards and help marketers, […]

The Canadian Out-of-Home Marketing and Measurement Bureau (COMMB), the trusted source of Canadian OOH market insights for its advertiser, agency, media owner and programmatic tech-stack members, has welcomed INEO Solutions Inc. as its newest place-based member . COMMB approved the Vancouver-based company’s membership and also verified the methodology INEO uses for calculating average weekly impressions […]

COMMB, Canadian Out-of-Home Marketing and Measurement Bureau, the trusted source of Canadian OOH market insights for its advertiser, agency, media owner, and programmatic tech-stack members, has introduced a place-based audio out-of-home (AOOH) measurement methodology. Following approval by COMMB’s Research Committee and the Board of Directors, the measurement and reporting of digital audio ads will be […]