DailyDOOH

The Out of Home Advertising Association of America (OAAA), the trade group representing the entire Out of Home (OOH) advertising industry, this week released a survey in partnership with Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, examining the link between advertising, online activation, and ad spend. Anna […]

Comscore (NASDAQ: SCOR) has announced that its UK and EMEA clients can now access Comscore Predictive Audiences, the industry’s first cookie-free, privacy-friendly audience targeting solution that enables advertisers to reach audiences based on granular behaviours through privacy-friendly, AI-driven contextual signals – via Xandr Curate, a product of AT&T’s advanced advertising company. Rachel Gantz, General Manager, […]

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with Captivate, North America’s leading location-based digital video network, to provide reporting from Comscore’s fast-growing digital out-of-home solution. The new reporting includes digital ad impressions, reach, and frequency by market and demographic. With 25 years in digital place-based media, […]

Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media, today announced an agreement with GSTV, a data-driven, national video network delivering targeted audiences at scale across tens of thousands of fuel retailers. Under the agreement, Comscore will report on digital ad impressions, reach, and frequency by market and demo for GSTV’s national […]

Comscore (NASDAQ: SCOR) who recently announced their entrance into the OOH measurement space have announced a new agreement with the Lightbox OOH Video Network. Under the agreement, Lightbox will receive digital ad impressions, reach estimates and audience profiles reported by month. This custom solution, available now for all brands, will become eligible for inclusion in […]