DailyDOOH

Yahoo has announced a new integration with Global’s digital advertising exchange DAX. We are told that DAX’s premium digital outdoor inventory is now available for advertising partners to purchase programmatically through Yahoo’s omnichannel DSP, in addition to audio. Josh Partridge, Head of EMEA at Yahoo, told us “Our new integration with DAX opens up even […]

Global, the media & entertainment group, has completed the integration of the Elizabeth line into its pioneering digital advertising platform, DAX, which they claim makes Global the biggest digital outdoor network in the UK with over 4000 screens. Mike Gordon, Global’s Chief Commercial Officer, said: “I’m so pleased that we’re now able to open up […]

Global, the media & entertainment group, this week announced that it has acquired podcast hosting, analytics and monetisation platform, Captivate. Captivate is a podcast hosting company based in Sheffield which hosts over 14,000 podcasts and has developed a range of innovative features to help podcasters with distribution, first-party attribution and podcast promotion, helping independent podcast […]

Mark Halliday has joined Global, the Media & Entertainment group, as its new Director of DAX, the market leader in digital audio advertising and a pioneering platform in programmatic outdoor advertising. He has over 20 years of experience, most recently as Chief Digital and Data Officer at Manning Gottlieb OMD, and prior to that he […]

Innovative Digital Out-of-Home media owner, All City Media Solutions, together with its technology partner, LiveDOOH Signkick, have announced a complete network roll out to DAX by Global, to bring ethnically diverse audiences to programmatic buyers and advertisers. The announcement comes following successful testing between LDSK and DAX across two of ACMS’s Chicken Shop sites. With […]

Global, the Media and Entertainment group, is adding London Underground and National Rail to its programmatic platform, significantly increasing digital inventory available to programmatic buyers on DAX. Ollie Deane, Director of Commercial Outdoor and DAX at Global, told us “This exciting new development is another big step forward for programmatic trading across the Global Outdoor […]